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© 2016 SmashFly Technologies, Inc.1
Director of Product Marketing,
SmashFly
#LeadGenTA@cbrablc
© 2016 SmashFly Technologies, Inc.2 © 2016 SmashFly Technologies, Inc.2 © 2016 SmashFly Technologies, Inc.2
© 2016 SmashFly Technologies, Inc.3 © 2016 SmashFly Technologies, Inc.3 © 2016 SmashFly Technologies, Inc.3
© 2016 SmashFly Technologies, Inc.4 © 2016 SmashFly Technologies, Inc.4 © 2016 SmashFly Technologies, Inc.4
© 2016 SmashFly Technologies, Inc.5 © 2016 SmashFly Technologies, Inc.5 © 2016 SmashFly Technologies, Inc.5
© 2016 SmashFly Technologies, Inc.6 © 2016 SmashFly Technologies, Inc.6
© 2016 SmashFly Technologies, Inc.7 © 2016 SmashFly Technologies, Inc.7
Just in Time Hiring is Dead
© 2016 SmashFly Technologies, Inc.8 © 2016 SmashFly Technologies, Inc.8
Companies that build
relationships earlier win
© 2016 SmashFly Technologies, Inc.9 © 2016 SmashFly Technologies, Inc.9
© 2016 SmashFly Technologies, Inc.10 © 2016 SmashFly Technologies, Inc.10
12 18Number of Sources Candidates
Utilize Before Accepting an Offer
© 2016 SmashFly Technologies, Inc.11 © 2016 SmashFly Technologies, Inc.11
© 2016 SmashFly Technologies, Inc.12 © 2016 SmashFly Technologies, Inc.12
Job Ad
TwitterGlassdoor
(SEO)
Referral
EventCareer Site
Job Ad
Employee
Stories
Event
Career Site
Career Site
© 2016 SmashFly Technologies, Inc.13 © 2016 SmashFly Technologies, Inc.13
Job Ad
Glassdoor
(SEO)
Referral
Event
Career Site
Job Ad
Employee
Stories
Event
Career Site
Career Site
© 2016 SmashFly Technologies, Inc.14 © 2016 SmashFly Technologies, Inc.14
Job Ad
Glassdoor
(SEO)
Referral
Event
Career Site
Job Ad
Employee
Stories
Event
Career Site
Career Site
© 2016 SmashFly Technologies, Inc.15 © 2016 SmashFly Technologies, Inc.15
Job Ad
Glassdoor
(SEO)
Referral
Event
Career Site
Job Ad
Employee
Stories
Event
Career Site
Career Site
© 2016 SmashFly Technologies, Inc.16 © 2016 SmashFly Technologies, Inc.16
© 2016 SmashFly Technologies, Inc.17 © 2016 SmashFly Technologies, Inc.17 © 2016 SmashFly Technologies, Inc.17
© 2016 SmashFly Technologies, Inc.18 © 2016 SmashFly Technologies, Inc.18 © 2016 SmashFly Technologies, Inc.18
Job Ad
Glassdoor
(SEO)
Referral
Event
Career Site
Job Ad
Employee
Stories
Event
Career Site
Career Site
© 2016 SmashFly Technologies, Inc.19 © 2016 SmashFly Technologies, Inc.19 © 2016 SmashFly Technologies, Inc.19
Job Ad
Glassdoor
(SEO)
Referral
Event
Career Site
Job Ad
Employee
Stories
Event
Career Site
Career Site
© 2016 SmashFly Technologies, Inc.20 © 2016 SmashFly Technologies, Inc.20 © 2016 SmashFly Technologies, Inc.20
2. Place talent network form in
apply flow
• Optional completion
• First step before apply process
• Simple contact information
© 2016 SmashFly Technologies, Inc.21 © 2016 SmashFly Technologies, Inc.21 © 2016 SmashFly Technologies, Inc.21
1,000 new leads a day
that can be nurtured in the
future!
© 2016 SmashFly Technologies, Inc.22 © 2016 SmashFly Technologies, Inc.22 © 2016 SmashFly Technologies, Inc.22
3. Treat events as long term lead
generators
• Campus
• Diversity
• Military
© 2016 SmashFly Technologies, Inc.23 © 2016 SmashFly Technologies, Inc.23 © 2016 SmashFly Technologies, Inc.23
© 2016 SmashFly Technologies, Inc.24 © 2016 SmashFly Technologies, Inc.24 © 2016 SmashFly Technologies, Inc.24
1. Set expectations up
front
• Frequency
• Valuable Content
• Turn Off once in
Hiring Process
© 2016 SmashFly Technologies, Inc.25 © 2016 SmashFly Technologies, Inc.25 © 2016 SmashFly Technologies, Inc.25
2. Provide valuable content, not
just jobs
• Re-purpose marketing content (i.e.
industry white papers)
• Re-purpose TA content (i.e.
employee stories)
• Glassdoor reviews
© 2016 SmashFly Technologies, Inc.26 © 2016 SmashFly Technologies, Inc.26 © 2016 SmashFly Technologies, Inc.26
113,961 subscribers
CH2M June 2015Click through (CTR)
30
%
Opens
6%
On average 410 new
applicants per month
© 2016 SmashFly Technologies, Inc.27 © 2016 SmashFly Technologies, Inc.27 © 2016 SmashFly Technologies, Inc.27
3. Offer ways to apply throughout
• Secondary call-to-actions
• Relevant job offers
• Recruiter outreach
© 2016 SmashFly Technologies, Inc.28 © 2016 SmashFly Technologies, Inc.28 © 2016 SmashFly Technologies, Inc.28
© 2016 SmashFly Technologies, Inc.29 © 2016 SmashFly Technologies, Inc.29 © 2016 SmashFly Technologies, Inc.29
• Email and SMS conversion rates
– What content works?
– Time of send
Clickthrough Rate: 5%
Conversion Rate: 1%
Clickthrough Rate: 25%
Conversion Rate: 10%
Clickthrough Rate: 12%
Conversion Rate: 5%
© 2016 SmashFly Technologies, Inc.30 © 2016 SmashFly Technologies, Inc.30 © 2016 SmashFly Technologies, Inc.30
• Email and SMS conversion rates
– What content works?
– Time of send
Clickthrough Rate: 5%
Conversion Rate: 1%
Clickthrough Rate: 25%
Conversion Rate: 10%
Clickthrough Rate: 12%
Conversion Rate: 5%
© 2016 SmashFly Technologies, Inc.31 © 2016 SmashFly Technologies, Inc.31 © 2016 SmashFly Technologies, Inc.31
• Pipeline health
– How many candidates do you have that are interested
and qualified?
© 2016 SmashFly Technologies, Inc.32 © 2016 SmashFly Technologies, Inc.32 © 2016 SmashFly Technologies, Inc.32
• Source of hire
– How do we
understand how
talent networks
contribute to
hires?
© 2016 SmashFly Technologies, Inc.33 © 2016 SmashFly Technologies, Inc.33 © 2016 SmashFly Technologies, Inc.33
© 2016 SmashFly Technologies, Inc.34 © 2016 SmashFly Technologies, Inc.34 © 2016 SmashFly Technologies, Inc.34
© 2016 SmashFly Technologies, Inc.35 © 2016 SmashFly Technologies, Inc.35 © 2016 SmashFly Technologies, Inc.35
Experienced Executive HourlyMilitary Diversity Campus Internal
Employer Branding
Job Marketing
SourcingSocial
SEO & PPC
Events
Career SiteLanding Pages
Mobile
Referrals
Job Alerts
Email &SMS
Content
Resume Mining
ATTRACT
NURTURE
ENGAGE
FIND
CONVERT
FINANCIAL ANALYSTS
JAVAENGINEERS
JUNIOR WEB DEVELOPERS
ENTERPRISESALES
SALES OPERATIONS
SEO
© 2016 SmashFly Technologies, Inc.36
Visit our blog:
blog.smashfly.com.
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