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Diversity & Inclusion Social Sourcing and Talent Engagement
Attracting, engaging and sourcing with the use of targeted content, images and personal alignment without bias.
Fiona Magnus Talent Acquisition
Ladies, time for new shoes?
Get Creative
Fiona Magnus Talent Acquisition
Know The Job Inside & Out
Fiona Magnus Talent Acquisition
What are the core skills & requirements? Be aware of bias and stereotypes.
Ask why? and question everything! What are the must haves and what
are the nice-to-haves? Get rid of all the nice-to-haves!
What are the transferable skills – what are equivalent roles?
What are the perks of the job? Ask the current workers not managers!
What challenges would they face in the role/company?
Understand Your Audience
Fiona Magnus Talent Acquisition
Who are you actually trying to target?
Segment your audience - active V’s passive What job board channels do they use and
what roles do they search?
Where do they ‘hang out’? What social channels do they use?
What gyms, clubs, magazines do they use?
What is important to them and what do they want in a position?
Why are they looking for in a role?
Get Your Content Right
Fiona Magnus Talent Acquisition
What images and language will first grab their attention? Create content that engages and isn’t straight to the job
What are you wanting them to do? What is the call-to action? Tell them the story first Ask them if they are interested in hearing more or let them opt out
Only place the critical role requirements and highlight what you are looking for in individuals - transferable skills
Nurture the reader if your target audience needs it! Are they return to work? Are they leaving a ‘safe’ career behind them?
Develop Your Channels
Fiona Magnus Talent Acquisition
Landing Page
Fiona Magnus Talent Acquisition
This ‘new shoes’ landing page generated 4124 page views and directed over 4100 Website views in total. 633 applicants over 40% female
Is it working?
Data / Metrics
ROI
Failures
Fiona Magnus Talent Acquisition
Questions
Fiona Magnus Talent Acquisition
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