How To Recruit with YouTube (video)

How to recruit on

Presented by: Jim Stroud

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And now, on to the presentation I gave at the 2016 NAHCR (National Association of Healthcare Recruiters) Image Conference. Enjoy…

Thanks for the memories #NAHCR!

In case you nod off, this is what I am covering in this session:

• 7 Reasons why you should be recruiting on YouTube • How I used YouTube to recruit candidates for

Microsoft • Cool tools, best practices and sourcing tricks • Whatever else I forgot to add to this list

The people are there!!!

#1 Reason to recruit on YouTube #1

Everybody else

In terms of views on free video

sites, this is how YouTube looks compared to

others.

Nearest competitor has 150 million monthly visitors vs 1 Billion YouTube visitors

YouTube is clearly the market leader!

The stats are mind-blowing!

1 hour of video is uploaded to YouTube EVERY SECOND!

More U.S. Based 18-34 Year-olds watch YouTube than they do cable TV

40% of YouTube's views come from mobile devices

700 tweets per minute contain a YouTube link

More than 1 billion unique users visit YouTube each month.

Millions of subscriptions happen each day. The number of people subscribing daily is up more than 3x since last year.

80% of YouTube traffic comes from outside

the US* *source | www.youtube.com/yt/press/statistics.html

What are the chances that you can create a video that can seriously

compete for the attention of passive candidates?

15 of the videos cited herein were

user-generated and not

professional productions.

#1 Reason to recruit on YouTube #2

Universal Search

#1 Reason to recruit on YouTube #3

#1 Reason to recruit on YouTube #4

Windows Movie Maker Video Editing Tool Free with Windows PC

http://mymicrosoftcareer.com/has/indiacareers/

http://mymicrosoftcareer.com/has/jobs/

http://myspace.com/microsoftrecruiter

Added to YouTube on January 9, 2008

Page one result as of 5.06.16* | Search is in incognito mode.

*Also page one for “interviewing at”

As of 5.06.16 A video search on Google returns my videos as the top result. Also for “working at” and “interviewing at” | incognito mode

As of 5.06.16. No video thumbnail, but link to video on page one.

Check out this Yahoo Video search as of 5.06.15.

Number one result on Bing video search!

As of 5.16.2016

As of 5.06.16

Page one link to video as of 5.06.2016

Source: http://www.reelseo.com/youtube-google-search-results/

“Not only do 55% of all keyword searches in the U.S. return at least one video blended into Google’s web search results, but 8 out 10 of those videos belong to YouTube.” [As of May 2015]

Take a moment and consider the possibilities of this…

Hmm… I am too embarrassed to ask my manager or my peers how to do this so, I will look up the answer myself and save face.

Med Techies seeking help could find your tutorials which incidentally, mention your careersite.

*

* What kind of tutorials are people searching for?

Hmm… I am always trying to fill this job. This is the hardest req’ ever!

Create a video explaining the duties of a hard to fill job in a certain location. Get the attention of passive candidates seeking the work and (maybe) those willing to relocate there.

*

* No videos in the search results is a signal of opportunity for you to have an advantage over competitors seeking the same talent.

What if people thinking about relocating to your city saw your videos?

Hmm… How could you use this strategy to attract those relocating?

Using Google Suggest I see the most popular Google searches related to keywords and phrases.

If it were me, I would focus on videos that match these popular searches.

#1 Reason to recruit on YouTube

Major Brands You

#5

COMPETITION

People are looking for recruiting videos before and during the interview process.

THIS SHOULD BE CONSIDERED A RED ALERT! (I HAVE DATA TO

BACK ME UP.)

2009 # 70K+ results for recruiting or recruitment videos

2015 # 1.2million+ results for recruiting or recruitment videos

What else changed? # 2009 – 38% College / 29% Military / 14% Gaming # 2015 – 28% College / 25% Sports / 16% Corporate

YOUTUBE SEARCH RESULTS

In other words, YouTube wants you to stay on YouTube as long as possible. They do this in a number of ways.

Psst… Did you know that you could benefit from the popularity of other people’s recruitment videos? Just sayin’…

Google groups related videos together to increase view time on YouTube.

Google is also auto-generating topic pages. Look what I found when I searched on “sourcing!”

Click on “Channels” and find more topic pages related to the topic page you are currently on.

This reminds me of how Amazon recommends books to its customers.

Submit a video to Fan Finder via your channel. Get exposed to potential subscribers for free.

#1 Reason to recruit on YouTube #6

SOURCING

Some people self-identify themselves according to their job title.

Everyone who has an account on YouTube does not fill out the “About” section but, many do.

Don’t forget that Google is not the only search engine out there.

I was pleasantly surprised by how many results Bing had vs Google.

Hmm… People who make tutorials might be people I want to hire. At the least, they may have some referrals for me.

Producers of how-to videos and industry opinion may be good sources of hires and referrals.

Thanks YouTube for making it easy for me to contact people on your system.

This is cool. I can get an idea of how influential they are (a) and I can send an email to them (b) via their YouTube email box.

* Did you notice the G+ and Twitter logo? More than one way to reach out.

A B

Hmm… Someone who comments on a nursing video might be a Registered Nurse.

Reach out to people who comment on videos related to what you recruit for.

It seems like there is a channel for everything!

Every channel has at least 3 lead sources: channel owner, commenters and subscribers.

*Contact owners and commenters directly. Ask owner to refer leads your way.

#1 Reason to recruit on YouTube #7

Cool Tools

Email videos from your phone directly to your YouTube channel.

Have you considered posting videos from an event from your cellphone?

Edit your videos for free on YouTube. Royalty-free music is also available to you.

Did you know that you YouTube has given you a production studio?

Sooo many possibilities here! Let me share a few.

Link to playlists of job videos. / Calls to action: Visit career site or subscribe. / Lead to G+ profile for more company info.

#Link to your G+

Link to your website from your videos - YouTube Help http://buff.ly/1tugtQz Sooo COOL!

Did you know that you YouTube has given you a mobile manager tool?

YouTube Creator Studio on the App Store

Looks like somebody has “Periscope” envy.

YouTube for iOS Will Soon Be Able to Live Stream Video http://buff.ly/28VIBVw

How it works…

Why Facebook Could Be 'All Video' in 5 Years http://buff.ly/1VZ9Xfe

You can now record 60-second videos in Instagram http://buff.ly/29Kmz7t

Here’s what live sports looks like on Twitter http://buff.ly/29Kn41k

This billion dollar start-up is one step closer to taking on Facebook and Google http://buff.ly/29wdWud

QUOTE: “By adding the ability to store images and videos, experts say it can not only increase time spent on platform, but ensure that people keep coming back.”

PREDICTION: Skype + LinkedIn = Live Events on LinkedIn? 5 Reasons Why Microsoft Bought LinkedIn http://buff.ly/29rYcgY

I wonder who has a smartphone with a camera in the room? (If so, they have all they need!)

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THE END. FOR NOW…