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Inbound Recruiting: The Digital Transformation of Talent Acquisition
MIKE ROBERTS HEAD OF DIGITAL MARKETING AT JIBE@JIBE / @MP_ROBERTS
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Candidate behaviors & preferences are changing
Power has transferred from seller to buyerOr should we say, recruiter to candidate
Connectivity empowers decision-makersWe cant make decisions without consulting the Web first
Like consumers, candidates are becoming more selective63% of CEOs say finding the right skills is a threat to the growth of their business
IT’S A CANDIDATE’S MARKET IN MORE WAYS THAN ONEAccording to LinkedIn, 75% of candidates are considered to be passive—a.k.a not actively looking for a job
TODAY’S RECRUITMENT IS OUTBOUNDBased on business needs rather than candidate needs
OUTBOUND IS A DYING MODELLosing relevancy in consumer and B2B world every year Recruiting is following suit, although it’s a bit behind
OUTBOUND VS. INBOUND RECRUITING
THE EVOLVINGRECRUITING FUNNEL
WHAT DOES AN INBOUND RECRUITING STRATEGY LOOK
LIKE?
RAISING AWARENESS
AND ATTRACTING CANDIDATES
NURTURING CANDIDATES OVER TIME
CONVERT CANDIDATES
IN THEIR MOMENT
Impacts go beyond cost per hire ….
PREDICTIONS
TAKEAWAYS
BIT.LY/INBOUND_RECRUITING
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