Recruiting con LinkedIn: come e perché

Recruiting con LinkedIn:

come e perché

16 ottobre 2014

Fabio Rezzoagli Account Executive

frezzoagli@linkedin.com

LinkedIn Confidential ©2013 All Rights Reserved

LinkedIn: A global pool of talent

3M+ INDONESIA

2M+ PHILIPPINES

1M+ MALAYSIA

1M+ SINGAPORE

1M+ SAUDI ARABIA

18M+ BRAZIL

100M+ UNITED STATES

OF AMERICA

9M+ CANADA

24M+ INDIA

6M+ AUSTRALIA

1M+ NEW ZEALAND

3M+ SOUTH AFRICA

1M+ UNITED ARAB EMIRATES

16M+ UNITED KINGDOM

8M+ FRANCE

7M+ ITALY

2M+ BELGIUM

1M+ DENMARK

3M+ TURKEY

5M+ NETHERLANDS

1M+ SWEDEN

6M+ SPAIN

313M+ Members

worldwide +2 New members per second

5M+ CHINA

39,000,000 Students and recent graduates

4

Students and recent grads are LinkedIn’s fastest

growing demographic

35% of students plan to use LinkedIn as a primary source for their job hunt, up 700% from two years ago

Achievers 2012 study

5

Top drivers for using personal and professional networks

are quite different

Source: Mindset Divide Research, TNS, September 2012.

Personal Networks Professional Networks

Maintain professional identity

Make useful contacts

Search for opportunities

Stay in touch

Keep up to date for career

Socialize

Stay in touch

Be entertained

Kill time

Share content

1

2

3

“Spend Time” “Invest Time”

Top 5 reasons people use each network

4

5

PROFESSIONALS USE LINKEDIN FOR

3 VALUABLE REASONS

KNOWLEDGE The definitive professional

publishing platform

NETWORK We connect the world’s

professionals

IDENTITY The professional profile

of record

are passive and not

looking to move

80%

60%

of them are open

to opportunity!!

THE WORLD IS

CHANGING FAST…

Candidates & Companies

More Connectivity

More Choice

More Channels

1980’s 1990’s 2000’s 2010’s

Filing Cabinet

Recruiters

Offline Database

Job Channels

Social Media

SOCIAL MEDIA IS HERE TO STAY, EMBRACING

ITS POWER IS THE KEY

57%

of the decision to ‘buy’ is now made before any

commercial contact with your business

SOCIAL MEDIA FUNNEL

Build Awareness

Engage

Leads

Sell

SOCIAL MEDIA FUNNEL

Build Awareness

Engage

Leads

Hire

THE BEST RECRUITERS

ACT LIKE MARKETERS

SOCIAL MEDIA KEEPS THE CONVERSATION GOING 1

…BECAUSE YOU NEED TO NURTURE YOUR AUDIENCE

SALES IS ONE-TO-ONE, MARKETING IS ONE-TO-MANY 2

WE RECOMMEND

3 SIMPLE ACTIONS

YOUR FOLLOWERS

& YOUR BRAND

NURTURE YOUR

TARGET

AUDIENCES

HIRE THE RIGHT

TALENTS

BUILD ENGAGE RECRUIT

RECRUIT

RELEVANT

JOBS

RECRUITER

ENGAGE

CONTENT

UPDATES

CAREER

PAGES

YOUR LINKEDIN JOURNEY

STARTS HERE

BUILD

TARGETED

MEDIA

EMPLOYEE

ADS

YOUR LINKEDIN JOURNEY

RECRUIT ENGAGE BUILD

ACCELERATE FOLLOWER GROWTH

Reach out to potential candidates and convert them into followers

BUILD

TARGETED CAMPAIGNS

300% Follower base increase - Symphony Teleca

LEVERAGE YOUR EMPLOYEES

BUILD

EMPLOYEE PROFILE

ADS

of page views are members looking at members 76%

Reach out to your employees network and convert them into followers

CREATING ‘FOLLOWERS’ WILL

FUEL YOUR SUCCESS

? ? ?

? ? ?

? ? ?

What good is a post on Facebook if you

have no friends?

Followers are more likely to recommend your business 2.5 x

78%

Followers are 78% more likely to respond to an InMail

of members are interested in job opportunities from companies they are following 79%

YOUR LINKEDIN JOURNEY

RECRUIT ENGAGE BUILD

IMPROVE YOUR FOLLOWER ENGAGEMENT WITH

RELEVANT MESSAGING ENGAGE

Page visitors see the content that is relevant to them

≤ 400%

increases in candidate conversions achievable with targeted content

CAREER PAGES

IMAGES

JOBS

VIDEO’S

KEEP YOUR FOLLOWERS

UP TO DATE

Your potential audience

300 M Ensure you are always top of mind

ENGAGE

CONTENT UPDATES

Relevant content Encourages likes & shares

ACCELERATE YOUR

ENGAGEMENT REACH

uplift in click through rates for updates 25%

the usual content traffic 3x

Reach a wider audience before you even have them as followers

ENGAGE

SPONSORED UPDATES

YOUR LINKEDIN JOURNEY

RECRUIT ENGAGE BUILD

PROMOTE YOUR JOBS TO THE BEST

CANDIDATES RECRUIT

RELEVANT JOB POSTS

Only the most suitable candidates will see your jobs

Job posts are a great engagement tool

Job visibility can be increased with Sponsored Jobs

of members are interested in job opportunities from

companies they are following

79%

PROACTIVELY SOURCE CANDIDATES

RECRUIT

RECRUITER

Get full visibility of profiles

Reach out using InMail

Workflow and Collaboration tools 78%

Followers are

78% more likely to respond to

an InMail

Increased access to the network

Fo

llow

ers

Ideal flow

BUILD, ENGAGE AND RECRUIT FOR

SUCCESS

RELEVANT JOBS

CAREER PAGES

TARGETED MEDIA

EMPLOYEE ADS

RECRUITER CONTENT UPDATES

BUILD ENGAGE RECRUIT

Grazie per aver partecipato!

LinkedIn Confidential ©2013 All Rights Reserved