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Sky Journey is a video game that highlights the breadth of Accenture’s business. Players manage a futuristic airport and select from Accenture offerings to improve the business. Visit our site and experience the game for yourself: http://careers.accenture.com/us-en/Pages/skyjourney.aspx
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Global Onboarding:Accenture Sky Journey
2Copyright © 2014 Accenture All rights reserved. Accenture, its logo, and High performance. Delivered. are trademarks of Accenture..
Sky Journey: Background and Research
Limited awareness about available career opportunities is a contributing factor to first year attrition.• While the actual perception of “what Accenture does” varied by geography,
there was a generally limited awareness of the breadth of our business• Some first-year leavers began a search for their next position before they even
started with Accenture• We have an opportunity to increase awareness about the type of work
Accenture performs and the potential for long-term career growth
Gaming is a powerful, new channel we can use to reach our joiners.• 90% of Accenture new joiners in India, the Philippines, and Brazil play games.• 81% of them play once a week or more.• 80% of them play on their mobile device.
3Copyright © 2014 Accenture All rights reserved. Accenture, its logo, and High performance. Delivered. are trademarks of Accenture..
Sky Journey: Vision
To use a game as part of the overall onboarding program in order to:
Educate our pre-joiners about the breadth of Accenture’s business.
Inspire our new joiners to learn more about long-term career opportunities
Reinforce Accenture’s reputation as a technology leader, innovator, and digital business
Players will be managing and operating a virtual business which will allow us to simulate the wide range of work that Accenture does for its clients.
4Copyright © 2014 Accenture All rights reserved. Accenture, its logo, and High performance. Delivered. are trademarks of Accenture..
The player, as the manager of the airport, will earn credits that can be used to select Accenture upgrades that will improve their business. Each upgrade reflects real work that Accenture does for its clients.
Sky Journey: About the Game
During the game, an Accenture team will improve the business in ways that reflect the work we actually perform as an organization.
5Copyright © 2014 Accenture All rights reserved. Accenture, its logo, and High performance. Delivered. are trademarks of Accenture..
• Usage / Reach– Total number of downloads and active players– Click-through to offerings on Accenture.com
• Satisfaction– Average game rating & comments
• Knowledge Increase– Number of new joiners who feel Sky Journey increased
their understanding of Accenture’s business
Sky Journey: Measurement Approach
Game Screens
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Character Creation
8Copyright © 2014 Accenture All rights reserved. Accenture, its logo, and High performance. Delivered. are trademarks of Accenture..
Level Selection
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Customer Information
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Zone 1, Day 1
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Research Puzzle – Game Play & Results
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Accenture Consultant
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Upgrade Selection
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Upgrade Details and link to Accenture.com
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Zone 5, Day 1
Onboarding Program Information
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Global Onboarding: Business Outcomes
Win the hearts and minds of pre-joiners and new joiners - as well as their families and influencers.
Inform, prepare, educate, and connect new joiners through innovative technologies and engaging content.
Leadingto business value
• Decrease renege rate• Increase first-year
retention• Increase first-year
engagement• Ensure NJO
compliance• Increase deployment
readiness
Key Goals Business Impact
18Copyright © 2014 Accenture All rights reserved. Accenture, its logo, and High performance. Delivered. are trademarks of Accenture..
The Onboarding Experience
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