What You’re Missing: LinkedIn Hiring Features Revealed

What You’re Missing:

Hiring Features Revealed

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Meet today’s speakers

R O B E R T D E A N

Marketing Manager, LinkedIn

S H A W N M E A L Y

Sr. Customer Success Manager, LinkedIn

A L L E N H O M

Sr. Customer Success Manager, LinkedIn

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Agenda1. Top 2018 hiring challenges & priorities

2. LinkedIn hiring features revealed

3. Expert tips & tricks

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Areas of focus for Talent Leaders 2018 recruiting priorities for growing businesses

Areas of focus for Talent Leaders in 2018

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Talent Sourcing

Help find the best talent faster and more efficiently

Pipeline Management

Easier ways to manage talent across our portfolio of tools

Data and Reporting

Demonstrate value with data-driven insights and ROI

Talent Strategy

Ways to use actionable data and insights to be more strategic

Talent Sourcing

Help find the best talent faster and more efficiently

Pipeline Management

Easier ways to manage talent across our portfolio of tools

Data and Reporting

Demonstrate value with data-driven insights and ROI

Talent Strategy

Ways to use actionable data and insights to be more strategic

Areas of focus for Talent Leaders in 2018

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Reporting and AnalyticsJobs

Recruiter

Career Pages

LinkedIn hiring features revealed

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Helps Talent Leaders excel at:

Talent Sourcing

Managing Pipeline

JOBS

J O B S

A closer look

Jobs gives you:• Job Slots vs. Job Posts

• Improved Jobs relevance

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Members who view LinkedIn Jobs every week22M+

Posting time

Interchangeable jobs posting

Data ownership (Personal vs. company account)

Previous applicant records (Increase engagement rates)

Customer Success Manager (Dedicated account team)

J O B S L O T

• Promote unlimited jobs in 1 “slot” for any time within 12 months

• Interchange jobs with unlimited edits

J O B P O S T ( E X T E R N A L )

• Promote just 1-job posting with minimal modifications

• Post only good for 30-days

30 daysUp to 12 months

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J O B S

Job Slots vs. Job Posts

Product demo

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J O B S

How Job Slots work

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J O B S

Takeaways

• Market your jobs to the most qualified

candidates with LinkedIn’s advanced algorithm

• Too many applicants not enough time? Apply

filters to find the perfect candidate.

• Keep the application process simple and drive

higher application completion rates with the

Easy Apply feature

K E Y P O I N T S

• Keep the descriptions short and sweet.

Most applicants view jobs from their

cell phones. #Removethefluff!

I N D U S T R Y T I P

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Helps Talent Leaders excel at:

RECRUITER

Talent Sourcing

Managing Pipeline

R E C RU I T E R

A closer look

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Recruiter gives you:• Spotlights (Apply Starters, Contractor Targeting)

• InMail

• Recruiter System Connect

YoY Increase in 7-day InMail Response Rate+50%

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R E C RU I T E R

How it works

Product demo

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• Increase your hiring success by focusing on

both passive and active candidates.

LinkedIn Recruiter allows you to do both.

I N D U S T R Y T I P

R E C R U I T E R

Takeaways

• Over 20 advance features including quick and

easy searches with ideal candidate and job

title search feature

• Increase InMail response rates (and you get

150 credits) with the Spotlight feature

• The best experience with dedicated account

management and customer support

K E Y P O I N T S

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CAREER PAGES

Helps Talent Leaders excel at:

Talent Sourcing

Managing Pipeline

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Career Pages give you:

• Richer, authentic content

• Targeted audiences

C A R E E R P A G E S

A closer look

YoY increase in Page Views per visitor+50%

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Company Page

• Free

• Tells your company story

• Engage your followers with updates

• Share Jobs

C A R E E R P A G E S

Differences between Company Page and Career Page

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Career Page

• Paid

• Tells more of your company story and furthers your brand

• Engage your followers with updates

• Personalized job recommendations based on the viewer

• Authentic view into your culture with employee-created content, company videos, photos, and tailored messaging

C A R E E R P A G E S

Differences between Company Page and Career Page

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C A R E E R P A G E S

How it works

Product demo

C A R E E R P A G E S

Takeaways

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• Identify who is engaging with your talent

brand and know how to engage with them

when they starting looking for their next role

through Career Page Insights.

I N D U S T R Y T I P

• Separate yourself from the competition by

building an “Employer Brand”

• Gain insights into who’s viewing your page

and how your employer brand is performing

• Tell an authentic company story is a must

along the candidate journey

K E Y P O I N T S

REPORTING & ANALYTICS

Talent Strategy

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Three new features add value across all products for:

Data and Reporting

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R E P O R T I N G A N D A N A L Y T I C S

Takeaways

Product demo

Summary

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Summary

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Tip:

Be targeted. Identify who is engaging with your talent brand and know how to engage them.

C A R E E R P A G E S

• Brand or be Branded. Career Pages separate you from your competition

• See what demographics view your page and how it affects your brand

• Tell an authentic company story – a must along the candidate journey.

Tip:

Begin using talent intelligence to guide strategic discussion with business leaders on hiring and workforce planning

R E P O R T I N G A N D A N A L Y T I C S

• Diagnose and answer talent questions that require up-to-the-minute data and insight

• Be 2 steps ahead in today’s fast-changing talent landscape

• Have data at your fingertips to make informed recommendations

Tip:

Increase your hiring success by focusing on passive and active candidates (not just passive).

R E C R U I T E R

• Get quick and easy searches with Ideal Candidate and Job Title search features

• Spotlight Features increase InMail response rates

• Measure success with New Reporting Tools

Tip:

Keep descriptions short and sweet. Most applicants view jobs on a smartphone. #Removethefluff!

J O B S

• LinkedIn markets your jobs to top talent

• Filter through applicants to find the perfect candidate.

• Leverage LinkedIn’s Easy Apply to keep the application process simple

Thank you.

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Questions?Get in touch with a LinkedIn Talent Solutions Specialist who can help you find, engage, and hire top talent.

U.S. +1-855-655-5653https://lnkd.in/getintouch