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BIG BREAKFAST #retailoasis
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MYER’S THOUGHTS - Richard
BIG THOUGHTS - Steve
GOOGLE’S THOUGHTS - Catherine
CES THOUGHTS - DJ
BIG STORES - Pippa
Q&A
BIG THOUGHTS
#retailoasis
our top 10 observations from the BIG SHOW
1. START-UP CULTURE
#retailoasis
we need to be as fresh as we were when we were new and as brave as when we had nothing to lose…
agility clarity courage
smaller teams working together, in less hierarchical structures
good ideas can be nourished not seen as a distraction from ‘business as usual’
agility clarity courage
give the pain to the people who are causing the pain – get everyone in touch with the customer
“our focus in 2015 is to learn the market and get to know their needs” Jason Droege, Head of Everything, Uber
“welcome the complexity of the customer journey” Paul Coby, IT Director, John Lewis
agility clarity courage
when you say ‘that’s not what we do’ you’re saying ‘we’ve never done it that way’… when you do that you don’t just shut down an idea you shut down every idea that person will have
innovation is like baseball if you fail 70% of the time you’re still good
success isn’t permanent and failure isn’t forever
2. GENERATION FLUX
#retailoasis
it’s not about being ‘gen Z or Y’, it’s about a mindset
be a rogue
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3. DEFLATING ECONOMIES
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4. DECENTRALISATION
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the knowledge worker + the decreasing cost of technology = decentralisation of innovation
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5. SEAMLESS TECHNOLOGY
#retailoasis
omnichannel means nothing to your customer
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6. WEARABLE TECHNOLOGY
#retailoasis
For the most digital designers work across all platforms.
Some designers are learning the nuances for wearables, but it’s not considered a part of the holistic package of digital - they’re doing one-offs for watches/wearables at the moment….this is about to change
It’s about to ‘start with wearable ‘
7. BEING RESPONSIBLE
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“the single most important thing we do is live to the commitment we have for our associates – we can’t expect our associates to take care of the customer if we don’t take care of them. Energy, excellence and generosity of spirit.” Frank Blade - Home Depot
the shareholder is only one of your stakeholders not the stakeholder
8. DISTRUPTORS
#retailoasis
non-retailers are disrupting retail - because they’re setting consumer expectations
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“Everywhere you look industries are being disrupted….They predicted stability and they were wrong” Robert Safian, Editor Fast Company
9. FOE TO FRIEND
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someone doesn’t have to lose in order for you to win.
“Birchbox is growing the total cosmetic market introducing new customers into the market and training them to love and shop the category - growing Sephora” Katia Beauchamp
10. DIGITAL DIVIDE
#retailoasis
Digital influences 36c on every dollar spent in retail or $1.1 trilion dollars
The problem is when we think of digital we only think of e-commerce not the impact digital has on in store sales.
Digital should no longer be a separate part of retail – it’s part of our shoppers journey and their entire lives.
the customer knows we’re way behind….
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generation flux
start-up culture1
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deflating economies
decentralisation
seamless tech
being responsible
wearable tech
disruptors
foe to friend
digital divide
OBSERVATIONS
#retailoasis
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Steve Kulmar stephen.kulmar@retailoasis.com @retailoasisSK
#retailoasis
THANK YOU
BIG BREAKFAST #retailoasis
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