Eataly- Italian Food, Recipes and Gift Boxes

Group # 1Manish BarapatrePrajakta TalathiAbhinav ChoudharyArjun Gidwani

We sell what we cook, we cook what we sellRestaurant + Retail

10 Stores in

13 Stores in

1 in

1 in

1 in

1 in

Everything is authentic Italian sourced from Italy.

EATELY Dubai

• Opened in Nov 2013• Area – 2000 Sq meters• Staff – 170• 5 Restaurants - Cafe, Juice bar, Gelato bar,

Bakery, Chocolate• Assortment - over 2000 products• High Foot fall – 7 persons/min (weekend)

EATALY Italia Azadea, retail holding company

Collaboration

Target Segment

• Families and young crowd• Experience for kids• Tourist

Zoning and Location Map

1 23

4

INDEX1. Escalators2. Escalators3. Main Entrance4. Eataly

Zoning and Location Map

Layout

Entry

Entry

ExperienceCafe at the entrance As you go beyond

cafe

Dining at the Back

buy what you just had in Restaurant

Handmade fresh Chocolates Selling Pasta Sauces

Made in Italy

Making Mozzarella Cheese

Experience

Experience

Customer Responses

We come here for food, its lovely. Kids love it.

The arrangement is confusing. I don’t

understand where to sit.

Food is great but I don’t shop here because it’s

expensive.

Our Observation

Strength• Offers an experience• Efficient space utilization• Massive variety of food• Huge Area• Strategic location• Brand name – EATALY• Italian inventory

Weakness• Complicated retail setting• Positioning diluted• Some products expensive• Slow service• Lead time for sourcing

Recommendation

• Help or guide to welcome at the entrance• Introduce real slow food• Make ambience more Italian to make it look authentic

as it serves authentic Italian food• Use of smells to enhance the experience