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Historic Background
Grainger was founded in 1927 and begun to supply solution for motors. In 1967 became a public company entering the stock market with a bunch of local branches of service, which would be a part of company future growth. With a focus on retaining the leadership in the industry Grainger seized technology opportunities. At 1980s installed a national satellite based digital communication network. At 1995 launched the corporate web site and at 1996 was taking orders.
Until today Grainger has expanded the products to 1 million and up leveled to the 13th largest e-retailer in the USA. It has the 6% of the MRO Fragmented market. As a leading broad-line supplier of Maintenance, Repair and Operating products has operations also in Asia, Europe and Latin America. The catalog is available online and through its mobile app.
The Business Model
THE STRATEGY FOR GROWTH
The Priorities for 2015:
• Growth: In North America, accelerate investments in
eCommerce, inventory management, safety services
and metalworking to gain more share. Foster new growth
through our single channel online businesses in Japan,
the United States and Europe.
• Productivity: Fund growth by creating more efficiencies,
reducing costs and delivering better service.
• Foundation: Invest in supply chain and technology systems
to add capacity and increase service and scale. Continue to
focus on creating a work environment that makes Grainger a
destination employer.
• Shareholder returns: Continue to generate strong returns
and cash flow while returning two-thirds of cash generated
back to shareholders
ONLINE PRESENCE
CUSTOMERS
FOR THE CAPSTONE PROJECT OF
DIGITAL MARKETING MOOC
https://www.coursera.org/specializations/digital-marketing
resources
• http://pressroom.grainger.com/phoenix.zhtml?c=194987&p=irol-corporatetimeline
• http://invest.grainger.com/phoenix.zhtml?c=76754&p=irol-irfactbook
• http://invest.grainger.com/phoenix.zhtml?c=76754&p=irol-reports• http://www.similarweb.com/website/grainger.com• http://invest.grainger.com/phoenix.zhtml?c=76754&p=irol-irfactbook
• http://www.alexa.com/siteinfo/grainger.com#trafficstats• http://invest.grainger.com/phoenix.zhtml?c=76754&p=irol-reports
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