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The Future of Shopping is
• Ubiquitous
• Social
• Personal
• Immersive
• Entertaining
• Convenient
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Personal: Magic Mirror Gestural interfaces will transform dress shopping of the future
Source: Cisco
Thank YouAli BouhouchSVP Client Serviceabouhouch@griddynamics.com(925) 331-7058
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Hot Omnichannel Trends
• Buy online, pickup anywhere
• Ship from store or supplier
• Mobile “In-Store” mode
• Endless aisle (everything, everywhere)
• Augmented reality shopping (using mobile)
• Internet of things (appliances placing orders)
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• Free in-store pickup at 7/11 or Staples stores for Amazon online orders.
Buy online, pickup anywhere – Amazon example
Source: amazon
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Mobile “In-Store” Mode – Assisted Shopping
Real-time store navigation
Product info inquiry
Get digital coupon by scanning
barcode
Receive promotion information
Source: Loyalty360
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Endless Aisle (Everything, Everywhere)
• Shared Inventory
• All items are available to all channels
• No channel specific inventory
• Fulfill online orders from stores
• Missing items in store are delivered to home
• Deliver new items directly from suppliers
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Augmented Reality Shopping (using mobile and wearables)
• Use mobile device to provide augmented data for
• Pricing
• Offers
• Ingredients
• Nutrition
• Recipes
• Alternatives
• Wearables are coming soon
• Google Glass
• Apple Watch
• Smart Cart
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• Low on Milk? Order Automatically via Tesco API
Source: tesco.com/groceries
Internet of Things (Appliances Placing Orders)
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Concluding Remarks
• Understand your role in fulfilling for omnichannel demand
• Build a strategy around your position in the value chain
• Contribute to better visibility, agility and responsiveness
• Be ready to participate in last-mile delivery
─ Smaller shipments
─ On-demand shipping
─ Shipping direct to the consumer
• Start manual, automate as you go
• Stay focused on the Customer Experience
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