LeadGen and List Building

@sellsy_app

#SalesHackerSeries

1. Background

2. Know your metrics

3. Be Customer Centric...

4. … to generate more leads

5. Outsource your workforce

AGENDAAGENDA

How do we generate leads?...

... Or HOW WE DON’T GENERATE LEADS?

AGENDATODAY

BACK IN TIME

Selling a simple B2B product isn’t hard

BACK IN TIME

How did we generate our

first 2000 clients?

So how to sell a complex B2B product?

AGENDATODAY

QUANTITY ≠ QUALITY

AGENDAKNOW YOUR METRICS

Your users know

your product

better than you

thought

AGENDAREFERRAL IS YOUR BEST LEAD GENERATION

CHANNEL

Make them love

your product

and spread the

word!

TAKE CARE OF YOUR CUSTOMERS

Your customer’s contacts have the same

needs and pain point as the referrer

TAKE CARE OF YOUR CUSTOMERS

Outsource your workforce by

creating great partnerships!

USE RESELLERS TO OUTSOURCE

AGENDAREMEMBER

Each new user is a potential sales rep!

AGENDATHEN

NEXT STEP?