Social Selling: Finding Prospects Online to Engage Them Offline

  • View
    442

  • Download
    0

  • Category

    Sales

Preview:

Citation preview

COMPLIMENTARY WEBINARThis document contains proprietary information of ValueSelling Associates. Its receipt or possession does not convey any rights to reproduce or disclose its contents or to manufacture, use, or sell anything it may describe. Reproduction, disclosure, or use without specific written authorization of ValueSelling Associates is strictly forbidden.

February 18, 2016 | Julie Thomas

Social SellingFinding prospects online to engage them offline

Today’s objectives

© 2016 ValueSelling Associates Inc. All rights reserved.

Why is social selling so buzzy?

How to target and attract new buyers

Strategies to move offline from online

Social selling is not new.

© 2016 ValueSelling Associates Inc. All rights reserved.

Technology-enabled social selling is…sort of.

Why is social selling the buzz?

79%

© 2016 ValueSelling Associates Inc. All rights reserved.

23%

Salespeople using social media outsell those who don’t

Users more successful at quota attainment

Social media users obtain quota at a higher rate than non-social media users

Forbes article by Mark Friedman

Why is social selling the buzz?

57%

© 2016 ValueSelling Associates Inc. All rights reserved.

Buying decision made before sales rep is ever involved

Why is social selling the buzz?

79%

© 2016 ValueSelling Associates Inc. All rights reserved.

Buyers do a search on either a company or a sales rep before engaging

What is the point?

© 2016 ValueSelling Associates Inc. All rights reserved.

Build relationshipsEstablish trustDemonstrate value

What does that mean?

© 2016 ValueSelling Associates Inc. All rights reserved.

We date before we proposeIt’s not about usExpertise and Influence

How to attract new buyers

© 2016 ValueSelling Associates Inc. All rights reserved.

Engage key influencers

Review your own profile

Grow your contacts

Provide valuable content

How to target prospects

© 2016 ValueSelling Associates Inc. All rights reserved.

Watch and listenGet to know themWhat questions are they asking?

Strategies for moving offline from online

© 2016 ValueSelling Associates Inc. All Rights Reserved.

© 2014 ValueSelling Associates Inc. All Rights Reserved.

Goal = 1:1 meeting

Strategies for moving offline from online

© 2016 ValueSelling Associates Inc. All Rights Reserved.

Strategies for moving offline from online

© 2016 ValueSelling Associates Inc. All Rights Reserved.

Content + Conversation + Relationships = Sales

Strategies for moving offline from online

© 2014 ValueSelling Associates Inc. All Rights Reserved.

Relationships take time.

© 2016 ValueSelling Associates Inc. All Rights Reserved.

Strategies for moving offline from online

© 2014 ValueSelling Associates Inc. All Rights Reserved.

Discipline pays off.

© 2016 ValueSelling Associates Inc. All Rights Reserved.

Strategies for moving offline from online

Message privately!

© 2016 ValueSelling Associates Inc. All Rights Reserved.

Wrapping it all up…Social selling is nothing new

Listen

Contribute

Relationships = short term goal, Appointment = long term goal,Increased Sales = ultimate goal

Discipline and habit

© 2016 ValueSelling Associates, Inc. All rights reserved.

© 2014 ValueSelling Associates, Inc. All rights reserved.

Questions?

At the end of today’s webinarGo to valueselling.com > resources > webinars to download today’s slides

© 2013 ValueSelling Associates Inc. All Rights Reserved.

19

Follow us!

ValueSellingAssoc

ValueSelling Associates

ValueSelling-Associates

@Valuselling

© 2016 ValueSelling Associates Inc. All rights reserved.

Visit the eStore at valueselling.com

© 2016 ValueSelling Associates, Inc. All rights reserved.

Books

ValueSelling tools

On-demand courses

Complimentary library of webinars and newsletters

© 2014 ValueSelling Associates, Inc. All rights reserved.

Save the date!Our next webinar will be:

Improve Your Credibility toIncrease Your OddsMarch 17 | 10:00AM PST

Thank you!

Julie Thomas | President and CEOjulie@valueselling.com

+ 1 858 759 7954

julieathomas jathomas100

Recommended