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Not yet ready for high-level social media strategy? No worries. This talk is for those ready to dip a toe into the social media waters--but only a toe to start. Try just one of these things in just 10 minutes. This talk was given to a group of health care advocates in Seattle on May 7, 2010.This is a PDF of the original talk, which contains animations and how-to videos. Please contact me for more information.
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10 Social Media Things to Try
in 10 MinutesHeidi Miller Mediawww.heidi-miller.comwww.twitter.com/heidimiller
Thursday, May 6, 2010
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ONE THING
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“Wow, that seems
like it would be...
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Why participate?
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The Monkeysphere
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What is the social media space like?
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Cluetrain Manifesto
www.cluetrainmanifesto.com
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Two-way conversation
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http://www.edelman.com/trust/2010/
Edelman Trust Barometer
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2009: Trust in business magazines
57%
44%
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2009: Trust in information from a CEO
36%
29%
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2009:Corporate/product advertising
20%
13%
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2010: Fewer trust peers
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Restaurant recommendation
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One definition of “community”
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People
who care about each other
more than they have to
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Common interest
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Southwest Airlines group blog
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Kevin Rose, Digg.com
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Jason Calacanis, Mahalo.com
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Jonathan Schwartz, Sun
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Heather Gorridge, Wiggly Wigglers
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Mignon Fogerty, Grammar Girl
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Why participate?
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1. Keep current with industry trends
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2. Build long-term relationships
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3. Promote awareness of your brand
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4. Engage and empower customers4a. Engage your detractors
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LISTEN FIRST
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What is interesting to you?
Who is interesting to you?
What do you gravitate towards?
Where do influencers hang out?
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1. Listen to a podcast
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2. Join Twitter
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Social instant messaging
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[video]
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LISTEN FIRST
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follow @mrtweet
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3. Make a recommendation on LinkedIn
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Give first
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[video]
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5. Check in on Foursquare
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iPhone
Blackberry
Android
Palm
Download Foursquare app for...
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name drop
make a recommendation
ask a question
mention event
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Earn badges Leave tips
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5. Set up Google blog alert
www.google.com/blogsearch
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Goal: conversations
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6. Search Google blogs for your fave topic
www.google.com/blogsearchThursday, May 6, 2010
[video]
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7. Create an event on Facebook
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8. Join StumbleUpon
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9. List five books on Shelfari
www.shelfari.com
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10. Upload event photos to Flickr.com
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11. Use a hashtag
keyword or phrase
prefaced with #
searchable
group and track mentions and memes
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Hashtag Tips
No longer than 8 characters
Print on all event promo materials
Print on every slide of slide deck
Follow during event and reTweet
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10 Social Media Things to Try
in 10 MinutesHeidi Miller Mediawww.heidi-miller.comwww.twitter.com/heidimiller
Thursday, May 6, 2010
Thursday, May 6, 2010
http://www.heidi-miller.com
Thursday, May 6, 2010
www.heidi-miller.comheidim@heidimillerpresents.com
http://heidimiller.libsyn.comTwitter @heidimiller
Facebook http://profile.to/heidimiller/
http://www.linkedin.com/in/heidimiller
Thursday, May 6, 2010
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