A Study on Employee Motivation and Retention in Maruti Suzuki India Limited

Project PresentationSpring 2016JULY-AUGUST

“A Study on Employee Motivation and Retention in Maruti Suzuki India Limited”

PRESENTED BY PRIYA MISHRAMBA 2ND YEAR

Table of content• Title• Objective• Introduction• Research Methodology• Findings And Suggestions• Conclusion• Recommendation• Bibliography

OBJECTIVE• To study various factors that motivate the employees and retain them

for long durations.• To decide about various recruitment and selection schemes.

INTRODUCTION• Maruti Udyog Limited(MUL): established in February 1981,through the actual

production commenced in1983 with the Maruti 800,based on Suzuki alto kei.

• Maruti Udyog Limited was renamed as Maruti Suzuki india limited(17 sept.2007)

• The company’s headquarters are located at “plot no.1 Nelson Mandela Road, Vasant Kunj, New Delhi-110070. It has two plants for manufacturing facilities-

Gurgaon Manufacturing facility Manesar Manufacturing facility

MODLES LAUNCHED IN MSILMaruti 800: Launched - 1983

Maruti Omni: Launched - 1984 Maruti Gypsy: Launched - 1985

Maruti Wagon-R: Launched - 2002 Maruti Suzuki Swift: Launched - 2005 Maruti Swift Dzire: Launched - 2008 Maruti Suzuki Ritz: Launched - 2009

Latest MODLES LAUNCHED IN MSILMaruti Suzuki Celerio-2014

Maruti Suzuki Ciaz-2014Maruti Suzuki Baleno-2015Maruti Suzuki S-cross-2015

Maruti Suzuki Vitara Brezza-2016

PROD

UCT

PORTFOLIO

RESEARCH METHODOLOGY

VARIOUS SOURCES Secondary Data –Already exists somewhere in documents. E.g.: newspapers, expert reports, internet and Company’s website, etc. Primary Data –Collected for the first time for a certain investigation.E.g.: Questionnaire – Structured, Open Ended, Multiple Choice, schedules, etc.• Personal Interview• General Discussions Sampling Method – Random Sampling & even non-probability

FINDINGS AND SUGESSIONS

1) There is a mismatch between the job and person.2) There is too little coaching and feedback.3) There are too few growth and advancement opportunities.4) Employees feel devalued and unrecognized.5) Employees feel stress from overwork and have a work/life imbalance.6) There is a loss of trust and confidence in senior leaders.

REASONS WHY AN EMPLOYEE LEAVE THE JOB

VARIOUS MOTIVATION & RETENTION PROGRAMS

OrientationTraining and Development Job DesignCareer PathsCompensation

Benefits Management Skills Employment PoliciesTurnover Analysis Recognition and Reward

Programs

THEORIES OF MOTIVATION WHICH CAN BE FOLLOWED BY MSIL 

Cognitive dissonance theory Abraham Maslow’s “Need Hierarchy Theory” “Theory X and Theory Y” of Douglas McGregor Frederick Herzberg’s motivation-hygiene theory Herzberg’s two-factor theory Vroom’s Valence x Expectancy theory Clayton Alderfer’s ERG Theory Equity Theory, etc.

INSENTIVE SCHEMES Financial 1) Wages and Salaries

2) Bonus recognition3) Medical

reimbursement4) Insurance5) Housing facility 6) Retirement benefits

Non-Financial1) Competition2) Group3) Job Security4) Praise5) Knowledge of result6) Workers participation

RETENTION RATE IN MARUTI SUZUKI

SATISFIED EMPLOYEES

60%

UNSATISFIED EMPLOYEE

27%

UNDECIDED13%

RETENTION RATE

SATISFIED EMPLOYEES UNSATISFIED EMPLOYEE UNDECIDED

CONCLUSION

TO GET THE MORE FRUITFUL AND SATISFIED EMPLOYEES

• Training & Mentoring.• Instil a positive culture.• Use communication to build credibility.• Show appreciation via compensation and benefits..• Coaching/feedback.• Provide growth opportunities.• Make employees feel valued. • Lower stress from overworking and create work/life balance• Foster trust and confidence in senior leaders.

Recommendations 1. Praise and recognition2. Job security; 3. Opportunity to advance and gain new experiences;4. Communication-to know where they stand in the eyes of their employers and what is done right or wrong;5. Involvement making decisions. 6. Job design and work organization7. Relationships of jobs to satisfy technological and organizational requirements8. Personal needs of jobholders.

BIBLIOGRAPHY• Principles Of Management-V.S.P.RAO, V Hari Krishna• Career Adviser Program Work Book• Human Resource Management[Text and Cases] S. S. KHANKA [S.

Chand]• Life Insurance [New Syllabus] S. Balachandran• Marketing Management-V.S.Ramaswamy, S.Namakumari• Internet (various sites of maruti)