Delaware Estuary audio video

Creating Great Content for the Web- Audio and

Video

Creating Great Content for the Web- Audio and

Video

Whitney HoffmanHoffman Digital Media

Whitney HoffmanHoffman Digital Media

What We’ll CoverWhat We’ll Cover

Content Creation and Management for the Web

Simple tools you can use to make your life easier

Using Content to Gain attention and Leverage Expertise

Content RulesContent Rules

Making Great Content

Making Great Content

Appeal to Your Intended Audience

Give Them Value

Keep Them Coming Back for More

Why You Need Great Content

Why You Need Great Content

Accessible 24 x 7

“Threshold” experience- Tells People What You’re About

Builds Reputation and Resources

Manages Expectations

What You Need to Start

What You Need to Start

Preferably a website with a blog

Idea of Why you want to use Audio and Video

Tell a Great Story; Good Communication

Blogs as Part of Content CreationBlogs as Part of

Content Creation

Posterous- if you can email, you can blog

Tumblr- Quick Sharing

Blogger

Wordpress

Threshold ExperienceThreshold

Experience

Making Messages Sticky

Making Messages Sticky

StickinessStickiness

Keep it Simple

Make it Unexpected (Surprise)

Concrete- Make it tangible

Credible- Be an Authority

StickinessStickiness

Make it Emotional- Make Me Care

Tell a Great Story

Blog Posts, Opinion

About Us, Press Release, Event review

Making Your Case, Grants, Marketing, PR- Answering What’s

in it for me?

News articles, press releases, journals

Setting a scene, making emotional attachments to cause, fundraising

Same Thing Applies to Content

✦ Is it Educational?

✦ Is it promoting an event or idea?

✦ Is it news or information?

✦ Is it a blend- Edutainment?

Videos that are fun and informative

(Video Break)

QuickTime™ and a decompressor

are needed to see this picture.

QuickTime™ and a decompressor

are needed to see this picture.

PodcastingPodcasting

Can be video or audio

Production can simple and straightforward

It can be single shows or episodic

Subscription/RSS means auto access to updated content

Audio PodcastsAudio Podcasts

Step 1: Content

✦ Audio or Video- Do we need to hear it or see it or both?

✦ Outline Story/Series

✦ Interview format? Single person talking?

✦ Goals/structure

Recording

✦ Location: Background noise?

✦ Ambient Sound

✦ Distance from Mike

✦ Different voices

✦ Record with mp3 if possible or WAV

Choose a Mic

Tools to help

✦ Levelator- can correct uneven voice levels

✦ Soundsoap

✦ Basic rule- try to record great, clear audio

✦ Correction afterwards can be difficult

Gear- DemoGear

- Demo

Cheap & Portable

✦ Zoom H1

✦ Zoom H2

✦ m-audio

✦ computer

External mikes

✦ Yeti/Snowball

✦ Conventional mikes through mixer into computer

✦ Icicle- converts conventional mike into USB mike

We’ve got it- Now- EditingWe’ve got it- Now- Editing

Audacity

Many programs...

✦ Adobe

✦ Audacity- PC & Mac & Free

✦ GarageBand

Things to consider

✦ Intro- can easily record and layer in music, background sound

✦ Use “ducking”- fade in, fade out

✦ Outtro- standard ending, contact info, more

Distribute

✦ Submit to iTunes store for approval, along with your “feed”

✦ Zune Marketplace

✦ LibSyn- easy syndication of show

✦ Blubrry

Resources

✦ Feedburner-Free way to get your feed; keep track of your stats

✦ Tricks of the Podcasting Masters (somewhat out of date, but basics still apply)

✦ Podsafe Music Network- podsafe music

Care and Feeding of Your audience

✦ Show notes- web still indexes text.

✦ Schedule- anticipating frequency

✦ Use keyword, help people find your resources

✦ Promote in other materials- email, blogs, etc.

“Cheats”✦ Animoto- Takes pictures and turns into

animations

✦ Talkshoe - podcast out of a conference call

✦ Audio HiJack Pro- record incoming sounds on computer

✦ Tube Mogul- Upload video once, distribute out over different sites (need accounts)

Video Options

✦ iMovie

✦ Final Cut Pro

✦ Adobe Premiere Elements

✦ http://video-editing-software-review.toptenreviews.com/

Trailers

✦ Need intro

✦ Credits

✦ Use only copyright free music

ShowNotes

✦ Web still works by Text

✦ Publish show notes on website alongside content

✦ Consider making transcripts if important (also creates ADA access)

Show notes = Opportunity for SEO

Overwhelming?

Rules are like rubber bands-

It’s time to go stretch and even break a few.

Rules are like rubber bands-

It’s time to go stretch and even break a few.

Ask Yourself:Ask Yourself:

Does this help you- Is this a useful channel?

Can other types of outreach/reviews work better?

Strategy & Tactics are key- fish where your fish are

HARO

Measuring Results and More

Measuring Results and More

Relevancy

to you, to your Audience

Relevancy

to you, to your Audience

Things to RememberThings to Remember

This won’t immediately generate tons of traffic- long term strategy (See SEO, etc.)

Useful if it is current, creates useful content, gives a human voice

Make it Compelling and Fun if possible

Cafe-Shaped Conversations

The End

IDEO Guide to Problem SolvingIDEO Guide to

Problem Solving

Understand

Observe

Visualize

Implement

Evaluate and Refine