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A look at various types of information an organization needs and how to obtain it. The focus is on external sources (as opposed to internal sources as in BI). We look at information using the 6W framework - why, what, where, when, who and why
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InfoTools: Beyond Search
Dorai Thodla
An Exercise In Collective Intelligence
About Information
• What are your information needs?• What are your problems with information?• What tools do you currently use to handle
information?
What Is Information? What Is Knowledge?
A mental math problem
Who Questions?
Who needs information in your organization?
What Questions?
What Information Do You Need?
Why Questions
Why do you need this information?Recursive : Why, Why, Why?
Where Questions
Where do you get your information from?
Where do you find these sources?
How Questions
How do you get information?How do you use it?
How much do you lose?
When Question
When Do You Need Information?When do you use it?
On-demand vs. Collect in anticipation?
Information and Intelligence
Industry IntelligenceMarketing Intelligence
Sales IntelligenceProduct Intelligence
Technology IntelligenceInformation Intelligence
Industry Intelligence
Where is your industry going (trends)?What are others doing in the industry?
What are some possible disruptions you can cause?
Marketing Intelligence
Who are your customers?How do you reach them? What else do they buy?
Who else do they buy from?
Sales Intelligence
Partners and Channels, Leads, Conversion Rates
Product Intelligence
Delivery ModelsBusiness Models, Platforms vs. Apps
Technology Intelligence
Identifying and Leveraging TrendsPossible InnovationsPotential Disruptions
Gleaning Opportunities
Information to Intelligence
Discovery
Discover new informationDiscover new sources of information
Information about Information
Tracking
Track the sources for new and updated information
examples: alerts, feed readers, page trackers, trend trackers
Filtering
Separate Signal from Noise. Filter without loss
Extraction
Extract useful information from textEntities
RelationshipsTrends
Refine and Share
Refine Information by Collaborative Editing, Tagging, Annotations.
Identify useful actionable intelligence and share within your Organization, Customers and Industry
Free Tools• Blogs (Discovery, Information, Social)• Search - Discovery, Information• Feeds – Discovery, Information, Limited Filtering• Portals – Discovery, Information• Industry eZines - Discovery, Information• Newsgroups/Discussion Groups/Forums – Discovery, Information• Twitter – Discovery, Information, Real-time• LinkedIn – Discovery, Extraction, Information, Share• Ning – Discovery, Sharing, Information • Google Alerts, InfoMinder, InfoStreams – Discovery, Information• Compete – Filtering, Information• Indeed (Jobs and Job Trends) – Discovery, Information, Extraction• Open Calais – Extraction• Alltop - Information
Commercial
• Compete• Hoovers • HubSpot • InfoPortal • ZoomInfo• …
Do-It-Yourself
• Tag Clouds• Mashups• Custom Search – Contextual – Semantic– Vertical
• Open Calais • Semantic Wikis
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