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Internet Marketing using Microsoft Dynamics CRM Online - This presentation of using MS Dynamics CRM Online for Internet Marketing is fact and feature filled. The online version of CRM has many of the features already that are coming up in version 5.0 so you can jump ahead of the pack by using this product now! This is what Software as a Service is all about!!!
Citation preview
Authored by BRWilson, Edited & Presented by Ralph R. Zerbonia
This version © 2008 Ralph R. Zerbonia and Universe Central Corporation. Microsoft owns all their stuff too. Don’t lie, cheat or steal, it’s bad for you.
Overview
The Power of Internet-Based Marketing
Industry
•Search Engine Marketing (SEM) is one of the fastest growing industries and is projected to reach $12B by 2010.
•SEM cost per lead is $0.29 vs. $1.18 for yellow pages advertising and $9.94 for direct mail.2
• 80% of consumers’ Web usage starts at a search engine.3
•MSN has 99 million visitors a month and 80% made online purchases in the past six months.4
1 Tippet Inc.
2 “Why search engine advertising?,” Search Engine Marketing Professional Organization (SEMPO), http://www.sempo.org/learning_center/articles/why-sem3 Simultaneous Media Usage Survey V (SIMM V) by BigResearch, http://www.mediacenter.org/mediamorphosis/bigresearch/4 Nielsen//NetRatings, October 2006, U.S. Home/Work Combined; Nielsen//NetRatings @Plan, December 2006
What Is Internet Marketing?
Internet Marketing is:
• The ability to manage, track and
optimize keyword searches and
related Internet campaigns.
• The capture of those clicks and
impressions and the subsequent
conversion to leads and revenue.
• Real-time and actionable insight
into the success and effectiveness
of those online campaigns.
Typical Challenges in Internet Marketing
• Disjointed processes/applications (not a closed
loop)
• Lack of real-time insight
• Difficulty in demonstrating marketing ROI
• Poor data quality leads to “Garbage In - Garbage
Out”
Achieve greater impact with fewer dollars
Change the Game in Internet Marketing
Discover and exploit the “Missing Link”
Attain real-time and actionable insight
Solution
Microsoft Dynamics CRM Online
Microsoft Dynamics CRM Online is a full-featured, SaaS-
based CRM offering that is hosted and maintained by
Microsoft
• Internet Marketing is a new set of capabilities enabled in September 2008 Service Update of Microsoft Dynamics CRM Online
• It is available for both existing and new customers alike
A Successful Internet Marketing Tool Should…
• Work intuitively with core CRM/marketing
solutions
• Offer seamless and automated lead management
• Be architected to support multiple search engines
• Include embedded data cleansing capabilities
• Optimize not only on clicks/impressions but on
sales and revenue
Internet Marketing Process FlowInternet Marketing Process Flow
Internet Marketing Functional Internet Marketing Functional OverviewOverview
PlanningPlanning& Budgeting& Budgeting
Optimization Optimization Models and Models and
AnalysisAnalysis
Keyword Keyword Research and Research and
SelectionSelection
Landing Pages Landing Pages and Lead and Lead CaptureCapture
Pricing and Pricing and PlacementPlacement
PlanPlan
ResearchResearch
BidBidBidBid
TrackTrackTrackTrack
OptimizOptimizee
Easy Search Engine Campaign Planning and Creation
Key Points
• Effortless SEM
campaign creation
• Time and location
parameters for
optimal relevancy
• Automated AdCenter
account creation
Plan
Effortless Keyword Research and Selection
Key Points
• Research by similar
keywords or URLs
• Easy import and
export of keywords
• Instant relevancy
ratings enable fast,
informed decisions
Research
Streamlined Bid Process
Key Points
• Real-time cost &
placement estimates
• Easy Search Ad
design and
publishing
• Maximum budget
threshold prevents
overruns
Bid
Automated Lead Capture and Tracking
Key Points
• Intuitive Landing
Page & Forms
Designer
• Lead staging area
for improved data
accuracy
• Seamless response
and lead tracking
Track
Intuitive Optimization and Analysis
Key Points
• Pre-built optimization
models maximize your
investment
• Optimize by clicks,
impressions, leads or
revenue
• Robust reports provide
actionable insight
Optimize
Benefits
What Does It Allow Me to Do?
•Effortlessly create and manage online/search engine campaigns •Research & bid on keywords using search engine optimization
•Provide marketing ROI via click-through and conversion rates
•Seamlessly capture sales leads from the Web using pages hosted by Microsoft
•Unify search engine intelligence with CRM analytics to optimize campaign performance
Market Feedback
“I am very excited about this
new set of capabilities. It will
save me a lot of time and
money and allow me to
produce more effective
Internet marketing
campaigns.”
Mike Rogers
Customer Effective, CEO
“The average vice president
of marketing is under more
scrutiny today than ever
before. I definitely think that
Microsoft investing there
makes sense."
Rob Bois
AMR, Lead CRM Analyst
“If your campaign is launched from the same CRM system that is
tracking completed orders, you suddenly have a roundtrip view of
your campaign’s success that’s about as accurate as you can get.
And, over time, you have a accurate picture of how well that search
engine is actually performing.Joshua Greenbaum, Leading CRM Journalist and Analyst
Additional Information
Please visit
www.universecentral.com
for more information about
Microsoft Dynamics CRM
Or Call:
email: Ralph@UniverseCentral.com
© 2008 Ralph R. Zerbonia and Universe Central Corporation. Microsoft owns all their stuff too. Don’t lie, cheat or steal, it’s bad for you.
Companywebsite:
http://www.universecentral.com
Other Presentations by Ralph R. Zerbonia
At http://www.slideshare.net/RZerbonia/slideshows
Or go to UniverseCentral.com/KnowledgeLibrary.htm
MS Dynamics CRM Online Fact Sheet Page 1
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MS Dynamics CRM Online Fact Sheet Page 1
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MS Dynamics CRM Online Fact Sheet Page 2
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MS Dynamics CRM Online Fact Sheet Page 2
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Contact Ralph R. Zerbonia, Universe Central Corp. (330)720-4525
Ralph@UniverseCentral.com www.UniverseCentral.com
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