Is Your Brand a Noun or a Verb? How to Build a Memorable Brand Experience
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Marketing your business yourself? Here's how to create a brand that communicates a complete vision of what your business represents. It's all about your brand experience. It goes way beyond your logo, and it's much more than your tagline. It's about making your brand go from being a noun to a verb.
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- IsYourBrand aNounoraVerb?
- QUESTION: Whatdothese bigbrandshave incommon?
BigBrandSystem.com
- ANSWER: Theyresorecognizable, theycanusetheirlogo
symbolonly,andyouknow exactlywhatcompanyitis.
BigBrandSystem.com
- Mustbenice,huh? BigBrandSystem.com
- Thesecompaniesaremore thanjusttheirlogos. Theyve spent millions
on ads that promise anexperience BigBrandSystem.com
- Nikepromises health, vitality, and an active lifestyle
BigBrandSystem.com
- McDonaldspromises quick, consistent food at a reasonable price
BigBrandSystem.com
- Applepromises sleek, user-friendly technology that empowers
your life BigBrandSystem.com
- Howaboutyou? BigBrandSystem.com Do you have piles of money
sitting around that you can spend on helping people associate your
brand with a feeling?
- Yeah,meneither ;-) BigBrandSystem.com
- BigBrandSystem.com Heres how to build a memorable brand
experience in just five steps. (No multi-million dollar budget
necessary.) Ready?
- STEP 1: KnowYour Audience BigBrandSystem.com
- BigBrandSystem.com Discover your ideal customer: understand who
they are, and what motivates them.
- BigBrandSystem.com Choose language and messages that resonate
with them. Now, the fun part ...
- STEP 2: PinpointYour BrandPersonality BigBrandSystem.com 2
- BigBrandSystem.com Every brand has a personality. Dont know
yours? Use the Brand Personality Quiz to pinpoint it. Its free, and
takes less than 10 minutes to complete.
- BigBrandSystem.com With your target market and brand
personality in hand, you can start thinking about your
message.
- STEP 3: WriteYourStory BigBrandSystem.com 3
- BigBrandSystem.com For every piece of marketing you create,
think about the story youd like to tell.
- BigBrandSystem.com Heres the most important question: How will
your product or service empower, delight, entertain, or solve a
problem?
- STEP 4: Communicate YourBrandwith Multimedia BigBrandSystem.com
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- BigBrandSystem.com Bootstrapping your marketing? No worries.
ere are lots of tools available that will deliver your marketing
message as a multimedia experience. And they wont break the
bank.
- BigBrandSystem.com Share your story: With a deck on SlideShare
Via a YouTube video rough Pinterest pins With audio on your website
On Vine and Instagram And dont forget to ...
- STEP 5: BackUpYour BrandStory withActions BigBrandSystem.com
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- BigBrandSystem.com Using multimedia to tell your brand story is
great, but it wont have a lasting eect unless its backed up by
actions. at means
- BigBrandSystem.com You should oer top-quality services and
products at a fair price. Your customer service needs to be every
bit as good as your marketing.
- Whenyoucommunicate yourbrandthroughactions, youllcommunicatea
completevisionofwhat yourbusinessrepresents.
BigBrandSystem.com
- Yourbrandwillgofrom beinganountoaverb. Still hungry?
BigBrandSystem.com
- Theresmore BigBrandSystem.com Click to get the FREE Marketing
Toolkit
- Letsstayintouch Pamela Wilson of Big Brand System On Twitter On
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