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Quality link building is a series of small steps, it starts with a follow, a tweet, a newsletter subscriber, etc - what are you doing to do the small steps today that can lead to link building success tomorrow? Covering the tools, strategies, etc to build relationships, and value.
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No finish line…EVER
Getting a link is the start
Would your behavior change?
Momentum
@wilreynolds
Warning - Warning - Warning@wilreynolds
“It seemed to come at the perfect time for the 49ers. We had a ton of momentum and the
power went out just after we returned a kick. It felt like the power was out forever and it
was hard to get going after that.”
@wilreynolds
What does this have to do with SEO?
@wilreynolds
@wilreynolds
@wilreynolds
Vs today
@wilreynolds
@wilreynolds
@wilreynolds
#RCS before “content
marketing”@wilreynolds
Inertia(Real companies have it)
@wilreynolds
There is no finish line
@wilreynolds
@wilreynolds
@wilreynolds
@wilreynolds
You’d Keep Going
The Link
Newsletter SubTwitter Follower
@wilreynolds
Lose $$ on1st
Purchase?@wilreynolds
Obsessed about the next step
@wilreynolds
@wilreynolds
#linklove?
@wilreynolds
New follower on Twitter
Step@wilreynolds
@wilreynolds
Getting Followed - 1st Step@wilreynolds
New newsletter subscriber
@wilreynolds
Step@wilreynolds
Did you see the difference?@wilreynolds
WTF?
Step@wilreynolds
How about
Step@wilreynolds
Step@wilreynolds
Step@wilreynolds
Thinking…Resume?
Lead?
Step@wilreynolds
Nudges all around us
@wilreynolds
An @ mention
@wilreynolds
Step@wilreynolds
A Tweet
Step@wilreynolds
Step@wilreynolds
Yeah but that’s not link building!
@wilreynolds
Wait for it…
@wilreynolds
Step@wilreynolds
Step@wilreynolds
Blog about your vendors new features
Step@wilreynolds
Step@wilreynolds
Step@wilreynolds
Booth = Sales@wilreynolds
Buy Shit
Got Funded, spending
shit
<3 Marty’s shit
Our Shit >
Their Shit
Ooh Booth Babes
We got
pens and shitShit,HungOver
Shit! We need G’s
engineer
s
Koosh balls here!
Buy our Shit
Buy our Shit
@wilreynolds
We will help you, IF and only IFwe can make money off of you!
@wilreynolds
Booth to build links
@wilreynolds
Yup, it’s another @garyvee slide@wilreynolds
Yup, I’m gonna do it
@wilreynolds
Helping people builds a LOT more than links!
@wilreynolds
Analyzed50,000 sent emails
@wilreynolds
Used regression & correlation analysis on
word usage
@wilreynolds
DH3 + MFs + Hu
_________________MF1xhu / p1/2
@wilreynolds
@wilreynolds
Example
@wilreynolds
@wilreynolds
Do it for free, builds trust momentum
@wilreynolds
Do analysis of time on page, add to carts,
conversions
@wilreynolds
What can you do to build trust momentum for
links later?
@wilreynolds
Printing a page is momentum?
@wilreynolds
@wilreynolds
100k+ Yes’s@wilreynolds
@wilreynolds
Pic of my kid winning pic of the week = shared
@wilreynolds
Upload your kids colored pictures
@wilreynolds
@wilreynolds
Step
@wilreynolds
Newsletter with over 1,000 subs?
@wilreynolds
How many write for blogs?
@wilreynolds
Old school content marketers have newsletters@wilreynolds
4.2 Million Subs
@wilreynolds
Segmentation, FTW
@wilreynolds
BIG CLIENTS, WahhhhhSmall biz can’t do RCS
@wilreynolds
Not impressed?
Ok ok ok
@wilreynolds
Heard of Crayola?
@wilreynolds
climbingframes.co.uk?
@wilreynolds
@wilreynolds
100% refund?
@wilreynolds
“Others have put this together too!”
(Increase conversions)
@wilreynolds
@wilreynolds
E-commerce?
@wilreynolds
Never Stop Converting
@wilreynolds
What could you do post purchase?
@wilreynolds
“Want this purchase for free?”
@wilreynolds
@wilreynolds
Wish List+
How to convince your wife
@wilreynolds
Head smacking
@wilreynolds
Who do your link targets like to link out to?
@wilreynolds
@wilreynolds
Screaming Frog
@wilreynolds
@aichleebushnell
@wilreynolds
@wilreynolds
@wilreynolds
Do that with the top 100 sites
@wilreynolds
Followerwonk
@wilreynolds
@wilreynolds
@wilreynolds
@wilreynolds
Regex in Followerwonk?F yeah!
@wilreynolds
Enterprise SEO’s
@wilreynolds
@wilreynolds
Corporations are
people too@wilreynolds
Corporations have people@wilreynolds
G+ Tools #1Gplusdata.com
@wilreynolds
Circlecount.com
@wilreynolds
Reverse Engineering“Popularity”
@wilreynolds
@wilreynolds
@wilreynolds
@wilreynolds
@wilreynolds
@wilreynolds
@wilreynolds
@wilreynolds
@wilreynolds
@wilreynolds
@wilreynolds
@wilreynolds
Little Bird
@wilreynolds
@wilreynolds
@wilreynolds
Start with the head smacking easy stuff
@wilreynolds
@wilreynolds@seerinteractive
@wilreynolds
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