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AndHow To Fix It
MOBILE MARKETING GONE WRONG…
Avery Barnes & Shanika Dopwell
WHY MOBILE?
ResponseSMS shortcode IncentiveCall to ActionTargetPersonalizeTimingRespondTrustOpt In
FUNDAMENTALS
BUTLER AT HOME
ResponseCall to action
WHAT WENT WRONG?
Instruct Give an Off er Mobile Site
HOW TO FIX IT
PAMPER SMS
SMS Shortcode Incentive Response
WHAT WENT WRONG
Make it Easy MMA Guidelines
HOW TO FIX IT
MIT ENTERPRISE FORUM
WHAT WENT WRONG?
HOW TO FIX IT?
Questions?
CONCLUSION
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