Pinterest Marketing

PinterestMarketing

Presented by:

Maria Peagler@SM_OnlineClass

www.socialmediaonlineclasses.com

What Makes Pinterest Unique?

Visual Social Network

Majority Women

Source of Inspiration

Invitation-Only

Pinterest Basics

Boards

Pins

People

What Can I Pin?

Photos

Videos

How Do I Pin?

ConnectwithFollowers

What CanPinterest Do

for Me?

Pinterest Case Study: Solopreneur Success

Kate Bryan - NC Hair Stylist

● Recorded hairstyle videos● Uploaded to YouTube● Embedded videos on her blog

What Did Kate Do Well?

Keys to Kate's Success

● Offered a Pin It button on her blog● Included photo thumbnails w/video

Kate's Results

● Blog Subscribers: 20,000+● Pinterest Followers: 68,000+● YouTube Views: 9 Million +

Case Study Takeaways

● Kate understood the POWER of VISUAL● She made it easy to SHARE● She didn't do everything perfectly: has far too many

comments to respond to them● Kate grew by offering helpful video tutorials that she

recorded in her bathroom, not in a slick production studio

How?

Provide Inspiration

Promote Possibilities

Don’t Sell orMarket

3 C’s:Create CurateCultivate

DevelopCreativeThemes

Thank You!http://pinterest.com/mariapeagler

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