Pubcon: Link building

Real World, Low Risk, High Reward Link Building Strategies

Dixon Jones

Receptional• We are getting old• We joined some clubs• We’ve got badges• We’ve got bigger mouths

than most• We’re Internet marketing

consultants with a good track record

Majestic SEO• Second largest map of links

on the web after Google• 1.1 TRILLION URLS indexed• Can analyze back-links by:

– Anchor– Strength– Domain or URL– Link Type– Date found– Much more

No theory. Just Actionable ideas• Link reclamation• Targeting link intersects• A cool trick in a recession• Social Media and organic trick• The short URL dilemma• Free link

Link Reclamation

• Coolest new trick in the book

Step 1: Find all URLs with links

(Links to your site)

Step 2: Export as CSV

Step 3: Check Header Response

The result: Free link jucie

86 potential URLS (More links)

Targeting Link Intersects• Three Tools:

– MajesticSEO & Excel– Linkscape– HubFinder

A Great Recession BeaterAs the credit crunch bites… check out back-links

to companies going bust. Offer to fix people’s broken back-links with your product

• US: http://pacer.psc.uscourts.gov/index.html• UK: Every bankruptcy is listed in Gazettes

Social Media Links

“Twitter… some people can’t see the point, some think it’s the next big thing. We at Econsultancy started taking serious notice when we realised it was the 4th largest referrer of traffic to our site.” (13th Feb)

Who says Social Media links don’t count towards SEO?

The Short URL dilemma

• No anchor text• No ownership• No control

– Consider getting your own script

Lastly a Free Link• I’ll do a blog post about this presentation and

link to any attendee giving me their card as long as it has a web address

(ONE follow up email only. I promise)

Thank YouDixon Jones

I’m not hard to find…• Receptional.com/newsroom• Dixonjones.com/rss• Twitter.com/receptional• Facebook & LinkedIn as “Dixon Jones”• Webmasterworld as “Receptional”