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The Art Scraps – video podcast about creating interior objects in industrial style, made from old manufactured things.
Brief
Jasha Rabbit Production
Two heroes. One man is in frame, the second one is a operator. Video begins with a mini-tour of the industrial area. Heroes tells the story of an industrial facility.
Story
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Characters found some old industrial stuff and then starts discussion about what kind an interior object they will create from this. After discussion they take object and move to the Workshop.
Jasha Rabbit Production
Story
In workshop they start brainstorm. Heroes discuss the work plan, identify the necessary resources, draw a rough prototype. After approval of the plan, they move to search resources.
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Story
Necessary resources may be absolutely different. It can be: hand tools, fasteners, even Spirit of Ecstasy figurines or accessories from a vintage Louis Vuitton suitcase.
Jasha Rabbit Production
Story
After gathering the necessary resources, the characters returned to the studio. The process of making the object for interior from different industrial things begins.
Jasha Rabbit Production
Story
Upon completion of works, the characters present their finished item for interior and announce the start of the auction. Anyone can bid and get the interior thing.
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Story
Industrial facilities, workshop, not specific locations for searching resources. The last two places is our partners for a podcast, which is interested in our viewers. Workshop - a permanent partner.
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Locations
Not certain places search resources: “do it yourself”, antique dealers, designers, architectural firms, sculptors, painters, decorators, art dealers.
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Partnership
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Originality
Video podcast's format and story are unique for Russian-speaking Internet audience. Themes "do it yourself" and the story are relevant for the new creative class.
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Cultural value
The new phase of development of a civilization erases traces of industrial revolutions. We reinterpret the industrial period of history through values of information society.
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Subculture
"Lifeindusters" inhabit art-squats and abandoned factories in cities. To become "lifeinduster" you need to penetrate on industrial area ...more on Look At Me
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Subculture
"Lifeindusters" on the map of urban subcultures of Russia 1984-2012 ...All about urban cultures you can find on Adidas Originals
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