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This is an introduction to YouTube for business, including how to set up an account and upload a video. A narrated YouTube version has been inserted prior to the first slide. Narrated version only: http://bit.ly/YouTube4Biz
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Getting Started with:
YouTube is BIG
More than 35 hours of YouTube uploaded every MINUTE
(More video is uploaded to YouTube in 60 days than the 3 major US networks created in 60 years)
More than 2 BILLION Views a Day
YouTube is
FREE
Feeling likeRip Van Winkle?
2006200520042003
WordpressLinkedIn
YouTube
Happy 6th Birthday!
YouTube for Business
Build relationships: • Inform—about your business,
events
• Educate—how to’s, demos
• Entertain—connect with your target audience
Inform (engage)
Inform (engage)
Educate (engage)
Educate (engage)
Entertain (engage)
Entertain (engage)
“Dorky” Official book launch on my blog
Yes, that is a frisbee
How would you use
?
YouTube Action Plan1. Watch videos at youtube.com
2. Sign up (you don’t have to post videos)
3. Get Equipment (e.g. Flip camcorder, web cam)
4. Create Content: Shorter (<2 minutes) is better
5. Expand your reach: Put video in your website, blog and in other social media
Get a YouTube Account
1. Go to Youtube.com
2. Click on “Create Account”
Set Up Your Account
Choose Your Username carefully!
Put in your information. Only one account per email address
Set up a Google Account
Confirm Your Account
Access Channel Information
Optional:Add a picture and more
Optional: Customize Your Channel
Optional: Adjust settings
Optional:Add Channel Tags (Settings)
Tags are keywords used to help people find your channel
Not Optional:Hit “SAVE”
Optional:Change colors
Example of color change and logo added
Confused?
Click on “Official YouTube Help Center”
or just scroll down to “Help” on a YouTube page
Basic Equipment
HD CamcorderFLIP is Easy to use, but
lacks ext. mic
Tripod
Research your equipment options!
Editing Software (research)
Free software:Camera software
Windows Movie Maker
iMovie (for Apple)
Make, Edit and then Upload!
15-minute limit
How to Upload: Step 1
Click on “Upload”
How to Upload: Step 2
Click the Upload video button to browse for the video file you'd like to upload. Select the file you want to upload and click Open. Or, drag and drop videos.
How to Upload: Optional Info
How to Upload: Privacy options
How to Upload
Need to Edit Video Options?
From “My Videos”Click on “Edit”
Social Media SharingClick on “Share”
Click on “Embed” for website code
YouTube on Your Website
Start Small, Take Baby Steps
YouTube Action Plan1. Watch videos at youtube.com
2. Sign up (you don’t have to post videos)
3. Get Equipment (e.g. Flip camcorder, web cam, tripod)
4. Create Content: Shorter (<2 minutes) is better
5. Expand your reach: Put video in your website, blog and in other social media
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