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People are talking about you online. Your fans. Your upset customers. Are you listening? Are you engaging? Are you controlling your brand by knowing what people are saying about your company online? Julie Ziemelis, Ziemelis Communications, provided a seminar for the Kona Kohala Chamber of Commerce members entitled, “5 Steps To Managing Your Online Reputation”-here is what the presentation covered: —Have you Googled your company lately to see if people are singing your praises or reporting you on recommendation sites like Yelp and TripAdvisor? —Have you claimed your business on Yelp, TripAdvisor, and set up a Google Profile and business profile on LinkedIN? —Do you know how to respond to an angry customer online? Should you? People are watching how you respond, so do so with grace. —Did you know you can set up Google Alerts so every time your name lands on the web, you are notified by email? Learn more by viewing the powerpoint presentation and seeing which sites you need to be on, why and see a case study by a local business to see how it all melds together.
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5 Steps to Managing Your
Online Presence for Business
Presented by Julie Ziemelis
Who am I and why am I standing here?
The 5 Steps to Managing Your Online Presence for Business
1. Realize you NEED to manage your online reputation and engage your customers.
2. You need to listen, be proactive and prepared to respond.
3. Don’t by shy about asking for positive testimonials on customer review sites.
4. Set up a professional presence online using Yelp, Google Profiles, LinkedIn, TripAdvisor
5. Do good business, treat people well, have a stellar product or service, be an expert in your field, let people know online and provide channels for customers to share their experience with you.
First: Google Your Business –What will you find?
Resolve the issue before THIS happens!
Monitor Your Brand OnlineSet Up Google Alerts-To Listen
PROFESSIONAL BIOGRAPHY
Get a professionally written biography/company profile which shows up and dominates your profile using keywords to help customers find you!
DO GOOD BUSINESS! WORD OF MOUTH IS KEY!
People are sharing ALL THE TIME on social media and the web!
Facebook, FourSquare, Twitter, and Instagram are all INSTANEOUS sharing platforms.
Do exceptional work, make a unique product, offer amazing service, do something remarkable and people will share.
Empower your employees to DO THE RIGHT THING to help a customer have a good experience.
Create A Presence On Any And All Relevant Web Properties And CLAIM Your BusinessYelp (Create/claim your business account, with a biography and
photos)
LinkedIn –(Create a personal AND business account for employees to join in on)
Google Profiles (Creates a larger graphical web presence for your company)
TripAdvisor (Set up a Business Account if you are in the hospitality/travel biz)
CREATE A YELP BUSINESS ACCOUNT
CHECK BACK ON THESE SITES AND RESPOND!
Saying THANK YOU is just as important as saying sorry.
Show that you RESPOND to your customers.
Gives you a chance to FIX THE PROBLEM and show customers you listen and care.
Be generous with your GRATITUDE that people took the time to leave a comment.
Take Time To Create Your Page
CREATE A LINKEDIN ACCOUNT
CREATE A GOOGLE PLACES PAGE
Google Profiles-Just DO IT!
Get Listed On Trip Advisor
Photography is your friend online!
If you have a business that uses visual
products: Facebook, Instagram and Pinterest
should be social channels you use, too!
GOOD NEWS!
If a damaging review or photo is off page one of Google, it basically doesn’t exist.
UMEKE’S-A CASE STUDY
UMEKE’S On Google Search
UMEKE’S ON GOOGLE PLACES-Testimonials!
You Still Need To Follow The “Rules of SM”
SHOW THOUGHT LEADERSHIP Contribute content that is of professional
interest-even occasionally.
You don’t have to tweet or post to Google Plus/Facebook every day—doing it a few times a month is good, especially if it is relevant to what you do.
You Can’t Opt Out Of Reputation Management
The Good, Bad, Ugly and An OpportunityBad- If someone says something negative about you
online—these things can really damage your business.
Ugly-You have to deal with ramifications of negative reviews
Good-At the same time, your digital reputation also creates significant opportunities.
Thank you Kona Kohala Chamber of Commerce!
September Special:
Two hours of consulting for $125
Social media audit
Biography/Profile creation for social channels
Set up of Yelp, TripAdvisor, Google Profile, LinkedIn profiles
Google Alerts set up
Julie@Ziemelis.com
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