Atlanta Tribune August 2014 Webinar - Social Selling with Nimble's Jon Ferrara

Jon Ferrara Founder & CEO

Nimble.com Twitter:

@Jon_Ferrara

Atlanta Tribune Technology for Business TNT (Tips 'N Tricks) Webinar Series - Hosted by Brent Leary

Social Selling TNT with Jon Ferrara

Brent Leary CRM Essentials Atlanta Tribune

Twitter: @BrentLear

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Social Relationships Made Easy™

@Jon_Ferrara | CEO Nimble, Inc.

Your Personal Brand & Professional Network Social Selling by Nurturing

Professional Networking

People walls say who they are

Customer Engagement

•  Be Honest, Authentic & Relevant

•  Don’t Yell about your Great Products

•  Teach me How to Be Great

•  Listen before proposing a solution

•  Know Me, My Company & My

Competitors

•  Listen before proposing a solution

Customer 2.0 Expectations

Managing the Customer Lifecycle

Sales

Old Customer Journey Models are changing

43

Is the New Funnel a LifeCycle Loop?

Creating Mutually Beneficial Relationships

The 5 E’s of Social Business

•  Educate with Content

•  Enchant by being

Relevant

•  Engage with Authenticity

•  Embrace with Intent

•  Empower Your Customers

Day Timer

While You Were Out

Sales Forecast

The Roots of SFA/CRM

•  Company Founded on $5,000

•  Zero funding - Bank, VC, Seed, Angel

•  No Marketing Dept. for 1st Five Years

•  #1 Rated Product for 10 Years

•  2 Million Users Worldwide

•  5,000 VARS

•  500+ Third Party Apps

•  Pioneered Relationship Management

Swimming the Social River

Our contacts, communications

and activities

are scattered all over the place

CRM Systems

The Problem with CRM

•  Metrics for Management!

•  Value geared towards reporting for Sales Mgr.

•  Little Value to Sales Reps

•  Have to force Reps to use

•  Tons of Manuel Data Entry

We see a strong need to move beyond account-driven paradigm where customers are merely numbers and engagement is lacking.

*Transactional *Stale *Analytical *Un-Social *Manual

The Problem with Contact Managers

*No Context

*No History

*No Social

*No Activities

*No Schedule

We see a strong need to move beyond flat, 2-D contacts where you must do all the work to make them usable.

*Manual *Stale *Unintelligent

Nimble is The Simple, Smart Relationship Manager

That Helps You Convert Conversations into Customers

Nurturing Business Relationships Has Never Been Easier

Simple, Smart Relationship Management

Put all your Nimble contacts in your pocket. On the go,

Intelligently Engage Key Contacts

Nimble Listens to your Signals to find Leads

Today: All your data. Automatically.

Before: Some data. Manually.

Take Nimble Insights with You

Put all your Nimble contacts in your pocket. On the go.

Take Nimble Insights with You

Put all your Nimble contacts in your pocket. On the go.

Building Your Brand •  Be Relevant

•  Be Authentic

•  Be Personal

•  Support Others

•  Pay it Forward

•  Content Attracts

•  Sustainable Community

Social Relationships Made Easy™

@Jon_Ferrara - CEO & Founder - Nimble, Inc.