Digital Marketing Framework

Intro to DigitalIntroduction + Best Practices for Digital Marketing

@ardiazajie |Startup Enthusiast , Business & Product Dev

What is Digital Marketing ?

PROMOTION A PRODUCT,

A SERVICE OR A BRAND

ON DIGITAL MEDIAOF

THE

MARKETING

VSDigital Marketing

ANALYSIS ONLINE TOOLS

BEFORE AFTER

MARKETING COMMUNICATION

ADS SEM / DISPLAYCONTENT MARKETING

TRADITIONAL DISPLAYMARKETING

TV SPOTS

RADIO

POSTER ADS

PRINT ADS

ADSENSE

FACEBOOK ADS

YOUTUBE ADS

GOOGLE ADS

PUBLICITY

TRADITIONAL DISPLAYMARKETING

ATTENTION FOR A SHORT TIME

INTERRUPTS

TENDS TO BE EXPENSIVE

CUSTOMIZED ADS

MORE ACCURATE

PUBLICITY

CHEAPER

DIGITAL MARKETINGBLOG

SOCIAL MEDIASEO

SEM

BIG DATA

DISPLAYCONTENT MARKETING

VIDEO

MOBILECRM

NEWSLETTER

Why ?• It is cheap - all you need is skill• Worldwide - the world is your limit• Easy to Analyse - data, data & data• Fun to do - it is science & arts

AREAS OFDIGITAL

MARKETING5

COMMUNICATION

E-CRMCONTENT

SEARCHMARKETINGENGINEADS DISPLAY

MARKETING

Digital Marketing Framework

Search Engine Optimation

& SEA

List Building

Ads Social Media

Website

Email Marketing

Social MediaMarketing

Customer Engagement

------------------User Acqusition

Attention (awareness), Interest of CustomerDesire (Convince)Action (register, lead, purchase)

Kerangka Berfikir

Goal(Target)

Strategy(cara)

Actions(tindakan)

Icha Rachmandiar19 years olds | Journalist Wannabe

What kind of Life do she want ?• A Great Career• Make money to travel• Latests Gadgets• Famous & Pride• Modern LifestyleReality• Didn’t know about how to be a

journalist• Didn’t know what skills she

need • Less Money, has only Avg IDR 1

M / month• Want to make money, invest lots

of time in education and jobs

And not only Indonesia students, there are a lot of students like her in ASEAN.

SEARCHMARKETING= SEO + SEAENGINE

WHOUSE GOOGLE?DO NOT

LONG TERM SHORT TERMSEO SEA

ADS DISPLAY

HOW GOOGLE JUDGE IF IT IS A GOOD WEBSITE?

BOUNCE RATE

AVERAGE VISIT DURATION

NUMBERS OF VISITED PAGE

SOCIAL SIGNALS

% 00:00 2,15

DIRECT TRAFFIC

SEO SEARCH ENGINE OPTIMIZATION

ONSITE OFFSITE

Select website with content of quality

Evaluate the power of website

Onsite Optimization

How to Explain your website to Google ?

Metadescription H1 title …<METADESCRIPTION>

<TITLE>

<H1><H2>

<H3><link>

Offsite Optimization

WHAT IS A GOOD LINK?

FROM A RELEVANT

DOMAIN

FROM A POWERFUL DOMAIN

FROM A RELEVANT PAGE

IN A TEXT ABOUT THE TOPIC

NATURAL CONNECTION

CLICKED AND VISITED

WHAT IS A GOOD LINK?

FROM A RELEVANT

DOMAIN

FROM A POWERFUL DOMAIN

FROM A RELEVANT PAGE

IN A TEXT ABOUT THE TOPIC

NATURAL CONNECTION

CLICKED AND VISITED

Tools

App Store Optimation 1. Pick a title and stick with it.

• Make it short — 25 characters• Make it creative & Unique• Use a keyword

App Store Optimation 2. Keywords are important

App Store Optimation 3. It needs a lot of downloads to get recognized.

AdsDisplay

Search Engine AdsandSocial Media ads

CPCCOST PER CLICK

PPCPAY PER CLICK

CLICKS

• Target the right keyword• Check the competition• Evaluate the conversion

Facebook Ads

The most powerfull Ads

CRM Customer Engagement

WHAT IS CONTENT MARKETING?

CRM

ATTRACT ATTENTIONTRAFFIC = ATTENTION => MONETIZE

IN 1 MIN72 HRS OF NEW VIDEO UPLOADED ON YOUTUBE

2,460,000 SHARES ON FACEBOOK

277,000 TWEETS

216,000 NEW INSTAGRAM PHOTOS

3,472 NEW PINS ON PINTEREST

WHY ARE YOU

SHARING?

USEFUL INFORMATION

DEFINE OURSELF

UNIVERSAL TOPICS

SUPPORT A CAUSEGIVE OUR OPINION

CONNECT WITH A COMMUNITY

SHARING?WHY ARE YOU

@ardiazajie |Startup Enthusiast , Business & Product DevArdiaz.ajie@gmail.com