Jyothi SWOT ANALYSIS 2013 ppt

Presentation Title

It all started with 4 drops

OS PRESENTATION

Shaping a bright future

How it started….

• MP Ramachandran, the founder• Developed a violet colour liquid that dissolved easily in

water• In 1972, set up a small factory in Guruvayoor, Kerala,

product named UJALA!• Capacity 500 bottles, sold mostly to friends, great

response• 1983,left his job & found JLL with a capital of 5000 & 5

employee

• 50% growth rate year by year

• UJALA became market leader in south

• 90% market share in Kerala & Tamil Nadu

• Captured 25% market of country in segment

Contd….

Leading its way….

Its currently a 500cr mid size FMCG company,Single product proprietary firm into a multi-brand

company. Opted for IPO on 28th June 1996 with price band

of 620-690. It was ranked 60th by ECONOMIC TIMES MOST

TRUSTED BRAND.

FABRIC CARE Mosquito Repellent Dishwashing Products

Personal care &Other Products

Brand Tree…

Segment Product Portfolio

Popular / Economy

ChekMore light

Mid Premium Ujala detergent powderMr. White

Premium Henko stain championHenko matic stain championUjala Techno brightUjala Techno matic

Product Portfolio….

FABRIC CARE

Segment Product Portfolio

Coil Maxo A grade greenMaxo A grade red

Liquid vapourizer Maxo A grade max power

Aerosol

Wipes & cream

Maxo A grade ALK

Maxo A grade Miltary

HOUSEHOLD INSECTICIDE

Product Portfolio….

Category Product Portfolio

Utensil Cleaning Bar Exo Anti Bacterial Pril Perfect

Liquid Do

Utensil Cleaning Gel

Scrubber & Wiper

Floor Cleaning

Exo Anti Bacterial

Exo Safai

Exo Floor Shine

SURFACE CLEANING

Product Portfolio….

Category Product Portfolio

Soap Bar Margo , Fa, Jeeva, Niki

Face wash Margo

Tooth paste

Deodrants

Neem

Fa

PERSONAL CARE PRODUCTS

JYOTHY FABRICARE

Product Portfolio….

DEPUTY MANAGING DIRECTOR

CHAIRMAN & MANAGING DIRECTOR

FINANCE MARKETING HR & ADMIN SYSTEMS PRODUCTION & R&D

PURCHASE

Department….

The products are easily available.Strong Brand name.Company is having great management

experts.The company is having a strong research

centre blessed with expertsThe company is own high Quality

productsDealers are satisfied with the quantities

of the product.Positioning as SPA

SWOT ANALYSIS….

STRENGTHS

Market is huge Rural demand Unexplored area of washing clothes,

middle class buying behavior . Export potential.

OPPURTUNITIES

Emergence of new competitors The company maintain the healthy

relationship with dealers by making frequent visit and helping them in solving problems faced by them. It is better to attract dealers by providing margins more than competitors.

THREATS

Low export levels. The company maintains the healthy

relationship with dealers by making frequent visit and helping them in solving problems faced by them.

MAXO is seasonal productWEAKNESS

FINDINGS & SUGESSTIONS….

The dealer network of Jyothy Laboratories Ltd is good.The organization structure of Jyothy Laboratories Ltd is

very goodThe relationship between various department are also

very goodUjala is branded product as backbone of success adding

fact that they have no practically competition.Company had made immense step in providing quality

product and keeping good customer relation.

To company should provide a good pricing policy to the dealers according to their sales in the market with this policy the dealers would move act in the sales.

It is suggested to concentrate on interested dealers who are interested to dealers with Exo dish wash bar by offering special incentives gifts schemes etc.

Increasing service awareness among people.

ContD….