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Social Media for Time Starved MarketersPeter Clark, Director of Growth
IntroductionAdRoll25,000+ customersOffices in 5 countriesOnly platform that lets you run across Web, Facebook and Mobile
Peter ClarkPreviously co-founded userfox, a Y Combinator companyJoined AdRoll in 2014 and run Growth and SMB Programs
Facebook Email
AdRoll
Facebook Email
AdRoll
Active users: ▪ 1.59b monthly users▪ 1.04b daily active users
Mobile users: 934m dailyGlobal reach: 83.6% of users are outside the US & Canada.
Why Facebook: Easily reach a massive audience
Organic
Organic Pro Tip: Buffer.com
Retargeting: Get prior site visitors to visit your site and convert
Prospecting: Find new site visitors
Layer on Paid Facebook Ads
Facebook Ad Placements
➔ Use lots of creative graphics
➔ Use all ad placements to reach cross-device users
➔ Retarget potential customers with AdRoll
➔ Respond in comments to customers
➔ Keep up a regular cadence with Buffer
➔ Have fun with it!
Facebook Top Tips
➔ No minimums
➔ No contracts
➔ Web and Facebook
➔ We’ll give you free ads
➔ Integrations with platforms like Shopify
Tens of thousands of businesses love AdRoll:
email me (plc@adroll.com) for $60 free credit!
Facebook Email
AdRoll
➔ 50%+ open rate
➔ 10% click through rate
➔ A free captive audience for you to
grow
Why Email: high performance personal channel
Someone visits your site...
SendRoll sends them a personalized email...
...which drives them back to your site!
➔ Mobile optimize your emails
➔ Use quirky subject lines to increase
opens
➔ Send the right email at the right time
➔ Be personal
➔ Always respond!
Email Top Tips
Thanks! Questions?
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