LUXEMBOURG CREATIVE 2016 : De lidée au marché (2)

Alterface’s Story:

(When) Did we get it right (?)

Alterface Projects HQ

R&D, Design

Belgium, Europe

Alterface Projects China

Beijing

Alterface Projects

USA

14 years of expertise

5 continents

95 installations

55 millions players (and counting)

INTERACTIVE DARK RIDES

Since 2009, Alterface installed not less than 22 interactive dark rides across the world – Turnkey or technology provider

Experience on interactivity, media, 3D, animatronics integrated to dark rides

Experience with IP owners including Warner Bros., Fox, DcComics, Marvel, EA Games, LEGO, Cartoon Network, Capcom…

Large scale, or small sized footprints

WHAT IS A DARK RIDE ?

DARK RIDE BUSINESS

Market Size= +/- 600 MM€

Mainly in Asia

Average Project value= 10 MM€ - Alterface Part: 6-8%

COMPANY PHASES – 2001 INITIAL PRODUCTS

COMPANY

PHASES –

FIRST

BLOCKBUS

TER

COMPANY PHASES – 2011 – SIGNATURE RIDE

2013

• 11 years of losses

• Highly diluted founders

• Consultants all over the place

• Managing for Board Meetings to Board Meetings..

• CEO fired

• “Chapter 11”

Today

• Market Leader

• Order book full until 2018

• Growth of almost 50% p.a.

• Bank Positive

• Independent

• Profitable

Charles…

« Evolution acts only by taking advantage of slight successive variations; she can never take a great and sudden leap, but must advance by short and sure, though slow steps. »

(Theory of Evolution)

.. And sheldon

« There is a finelinebetween wrong and visionary, unfortunatelyyou need to be a visionary to see it » Sheldon C. (The Big Bang Theory)

There are few bad ideas…

But many bad timings !

Three things I’ve learned

• Resilience & Patience• « Better alone than in bad company »• Don’t be über-innovative !

Other things we have done

• Build our « eco » system

• Use our partners efficiently

• Remain small and flexible

• Cherish our staff

What is next for Alterface ?

• Get as local as possible

• Be selective on the projects we take

• Build the company by making your people shine out !

Last Advice… Go Sailing !

Go Sailing !