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Pineapple or Kiwi?It doesn´t matter!
Hendrik Lennarz, #UXCologne 10.05.2016„My personal UX challenge“
My personal UX challenge
Do button colors make a difference?
Jetzt kostenlos absichern!
OR
Is Snapchat easy to use?
100 million active users (M
ay 15)
Is a double opt in useful?
24% don´t click DOI mail
Is Amazon nice?
Conversion Rate (Prime): 74%
We all use stupid passwords…
Bots will kill UX. Not!
Bad iPhone UX
When to upgrade?
Copytext is not UX. Fail.
Why can´t Germans make good UX?
Solution?
The TEAM is in charge of the USER eXpierence
UX
Business- What is the goal?- What is the budget?
Tech- What is possible?- What is realistic?
User- What is needed?
Team
Designers shouldn´t be expected to get it right the first time; Nobody else has to
Who we are?
What inspires me?
www.trustedshops.com
Hendrik LennarzHead of Product & IT
Twitter: @lennarzBlog: http://www.growthhackerlove.comProduct: http://www.trustbadge.com
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