Startup identity: the toolkit to start, by Alice Zagury, CEO of TheFamily

STARTUP IDENTITY: THE TOOLKIT TO START

alice@thefamily.co

IDENTITY ?

#BEAUTY

#PROFESSIONAL

#OUTSTANDING

IDENTITY =

SOUL & COHERENCE

WHEN ?

IMPACT?MEMORABLE

SIMPLE & EMOTIONAL

ERA OF IMAGES

YOU SAY THINGS YOU DON’T EVEN KNOW

Your identity

talks

1) Authenticity

2) Lifestyle

3) Leadership4) Management

1) Authenticity

2) Lifestyle

3) Leadership

4) Management

From your team to your problem, it is obvious

What to fight for sets the way you live

Be yourself, everyone else is already taken.

Your employees gets the mission through the identity

LOGOLOGOLOGO

LOGOLOGOLOGO

LOGOLOGOLOGO

LOGO

OFFICE

WEBSITE

TONETOOLS MNGT

EVENTS

YOU MEAN SOMETHING

BUT

YOU DON’T KNOW HOW TO EXPRESS IT WELL

LET’S WORK

CANVASVALUESMANIFESTOSTORY

ARTPINTERESTTYPOGRAPHYLOGOTYPEBRIEF

LANDING PAGEIDENTITYCONTENT

CANVAS

1/ IT’S ALL ABOUT FOUNDERS

Who are you-give us 3 words to describe each of you. Who does what in your start-up? Who is in charge of design? Who’s the hunter (exterior)? Who is the farmer (caretaker)? What are your values? Your beliefs and your battles? What is driving you to build your start-up?

2/ PRODUCT

What problem does your start-up resolve? Which awesome brands/products inspire you the most for your start-up? Which interface do you find ultra-swag ? Precise us why.

3/ A TASTE OF YOUR STARTUP

a film/cartoon a dish a famous character/person a city a color a music/song an animal

4/ TARGET

Who are the users/ clients that you are targeting? Who is using your start-up today? What feedback have you gotten from users? How does a client use your start-up today? Is it ideal and if not, what would be the ideal usage?

LET’S TALK ABOUT YOU