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Elevating Your WordPress BusinessOr what I wished I knew when I started freelancing.
Melanie G Adcock
What We Will CoverHaving a process
Getting clients
Incoming leads
Qualifying Clients
Client Meetings
Positioning and Nurturing
Proposals
Contracts
Development
Delivery
Maintenance
Recurring Revenue
Pricing Models
Finding Your Market
Do you need a niche?
How do you find it?
Clients to look for
Positioning yourself as an expert
Incoming Leads
Weed out the tire kickers
Worksheet
Ask about their budget
Don’t rush to give out prices
Sell a Discovery Session
Score Your Potential Clients
Rank your clients on budget etc.
Look for red flags
Listen to your gut.
PITA upcharge
Client MeetingMeet with decision makers
Have an agenda
Ask if you can record or take lots of detailed notes
Ask second level questions: Why? What else? Dig deep.
Nuture clients
prevent sticker shock by sending emails if budget doesn’t match must have list
If you think it's expensive to hire a professional to do the job, wait until you
hire an amateur." - Red Adair
Proposals and Contracts
Use a template
Include goals, needs, solution, investment (fee), FAQs, terms, timeline
Have a master service agreement
More to cover
content due before development
Suspended and Abandoned projects
Scope of work
Hosting requirements
define “bug”
website care plans
Timeline
Project Management
Design / Prototyping
Development
Testing
Delivery
Training
Referrals and Testimonials
Asking for referrals and client testimonials
Recurring Revenue
Website care plans
Hosting
No email support
ToolsProposals: Bidsketch, 17 hats
Project management: Basecamp, Asana, Trello, Teamwork, Podio, 17 hats,
Updates: Zen Desk, Help Scout
Care Plan outsourcing: GoWP.com
VA - Virtual Staff Finder, Onlinejobs.ph, Outsourcing Angel
Subscription Pricing
Out of the box solution for low budget clients - not custom work
very systematic to control the process
Set up fee and monthly fee (you host) with 2 yr contract.
Reach out
@mgacreative
melanie@mgacrea
Questions?
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