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Brief introduction to twitter for beginners interested in exploring the medium for marketing.
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# & @ Hashtags & Handles: An Introduction to Twitter
# & @: Twitter?
o Twitter icons are known for their blue hue and bird mascot.
o Twitter is real-time conversation through micro-blogging.
o Twitter brings people closer to their interests.
@#&!: Punctuation for Tweeps
@ Handle o Your name and presence on twitter. o Used to mention (MT) people in tweets
# Hashtag o Aggregates tweets on like subject matter o Used to organize TweetChats o Can be used as a punch line in a joke. o Used to show what is trending.
Understand @ vs. # usage
@Msbluestrail #Msbluestrail
What’s trending?
o Twitter is a global communication tool
o It is important to check what is trending daily
o Branded tweets need to be removed when breaking news takes over the medium
Listen then tweet
o Let the conversation inform you
o Take notice of the daily hashtags
o Find influential people in your area of interest to follow
140 characters or less
o A tweet is limited to 140 characters including photos and links
o Choose your words carefully
o Use action verbs
o Say it concise & correct…..Say it fast
Auto Tweet with Care
Don’t get iced by your own breaking news
#FF: Follow Friday
o Every Friday is #FollowFriday
o Thank every new follower
o Recommend new followers to your followers.
o Thank followers for retweets (RT), mentions (MT) or favorites
Mystery links
o Never click on a mysterious link in a direct message (DM)
o Dormant twitter accounts get hacked routinely
o If you receive a link from someone who isn’t on twitter often don’t click on it
o Especially if it says “I can’t believe you did this”
Finding your brand voice
o Be genuine
o Show your passion for your area of expertise.
o Embrace your inner geek
o When in doubt make them laugh
THANK YOU!
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