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Spark ideas for your social media strategy and optimize your content to reach your audience in the ever-changing digital landscape. Here are 30 quick tips including social video on Vine and Instagram, analytics reports, optimizing Facebook promotions to the perfect real-time tweet on Twitter, and driving retail to increasing YouTube views.
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Source: Salesforce.com
Ask your followers questions!
A well-crafted, timely & intriguing question will generate twice as many comments as other posts.
1 Content Idea
Source: The Social Habit, eMarketer
74% of consumers who message a brand on Twitter want a response within an hour - but it takes the average brand nearly 8 hours to respond.
2 Strategy
What to track for a solid overview of your Twitter performance:
- Average clicks per link- # of mentions- Average # of favorites
- Average RTs- Follower growth
3 Analytics
Create & nurture an easily recognizable brand culture to humanize your brand and help your followers relate to your content and feel comfortable interacting with you.
4 Strategy
For each campaign, design a social post template to help withconsistency and branding, as well as reduce the number of design hours.
5 Creative
On average, tweets less than 100 characters receive 17% higher engagement – this leaves room for RTs and comments!
Source: Twitter
6 Twitter
Think about your response guidelines or crisis guidelines. Real-time customer service is critical in social media, so respond to questions, comments & criticism in an open and friendly way.
7 Customer Service
Think about your response guidelines or crisis guidelines. Real-time customer service is critical in social media, so respond to questions, comments & criticism in an open and friendly way.
8 Instagram
Twitter recognizes any tweet that begins with a @username as a reply – your followers won’t see it, only the person you’re “replying” to!
9 Twitter
YouTube10 Instagram
On Instagram, brands receive 58x more engagement per follower than Facebook & 120x more engagement per follower than Twitter.
11 Facebook Strategy
PTAT (People Talking About This) is the number of people generating stories about your content during the past week, including engagement with individual posts.
Running a social campaign?
Create a unique hashtag and several posts with creative specifically for your campaign to increase reach and fan participation.
12 Strategy
Planned content is great – but it’s only half the story.
Some of the best moments come in real-time, so be ready to adjust your calendar for unplanned events.
13 Strategy
Source: Salesforce.com
Giveaways!
Social posts containing “$ off” receive 55% higher engagement & posts with the word “coupon” receive 39% higher engagement.
14 Content Idea
No one likes getting blasted with ads all day long.
Keep your brand in the background by creating content your audience will find engaging, useful, and unique.
15 Strategy
Source: Salesforce.com
For example, do you sell ice cream?
Follow popular hashtags such as #summer or #heatwave and send personalized offers for an ice cream cone!
16 Content Idea
While it’s often best to use your brand’s fonts & colors, sometimes you have to deviate to stand out! Just stay consistent within each campaign so your fans recognize your content.
17 Creative
Source: Salesforce.com
18 Facebook Strategy
Posts less than 40 characters receive 86% higher engagement.
Posts less than 80 characters receive 66% higher engagement.
An easy way to create a consistent look for your social creative is to use the same filter on all photography.
19 Creative
Source: Salesforce.com
On average, “fill in the blank” posts receive 9 times more comments than other posts.
20 Content Idea
Source: Salesforce.com
Experiment with Pinterest’s rich product pins, which include details such as your brand logo, updated pricing, & availability.
21 Pinterest Strategy
Measure your Instagram engagement by followers, likes, comments, and responses. Then, integrate the qualities of your most successful content into future posts.
22 Instagram
23 YouTube
The more subscribers you have, the more newsfeeds your videos will appear in, producing more views and shares to increase your content’s virality.
On average, tweets less than 100 characters receive 17% higher engagement – this leaves room for RTs and comments!
Source: Buffer
24 Twitter
Create a content calendar.
You shouldn’t plan everything (spontaneity is great), but plan as much as you can! We recommend finalizing all copy and creative at least a month in advance.
25 Strategy
Transform your new Favorites tab into a board of brand high-fives by favoriting all recommendations, testimonies & positive tweets from others.
Source: TheNextWeb
26 Twitter
Think of each post as a springboard for conversation. Here’s how the perfect conversation track looks: Original post → fan response → brand response → fan response or share.
27 Strategy
On average, brand tweets receive 30% higher engagement between 8am - 7pm, including Saturdays & Sundays.
Source: Salesforce.com
28 Twitter
Your brand’s voice shouldn’t change, but your tone should vary from conversation to conversation.
29 Strategy
78% of engagement with a brand’s tweets is in the form of retweets.
30 Twitter
Call our team to take your social media strategy to the next level.
(855) 281-4500www.brickfish.com
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