8 Ways You Need to Be Using Facebook Live For Your Business

Rebekah Radice Vincenzo Landino@RebekahRadice

@vincenzolandino

Amy Schmittauer @schmittastic

WITH FACEBOOK LIVE, connect

with YOUR

AUDIENCE with THE PUSH OF

A BUTTON.

Why Facebook Live Video Is a Must for Your

Business • People spend 3x longer watching Live video

• People post 75% more video to Facebook than they did 1 year ago

• The number of videos showing up in people’s news feeds has increased by 360% since 2015

share what's happening in your industry

1

•Share important and newsworthy facts

•Share interesting updates or industry trends

•Tell your story•Become a resource Source: https://www.facebook.com/aftermarq

Tease New Products

2

Give your fans a sneak peek of a product or service you’re about to release.

Share unique ways to use your product. Build hype!

Announce special events or new products - give viewers a sneak peek!

Ask your viewers questions - acknowledge them!

Share Quick Tips 3

Talk about a useful tip your followers can use. It should be practical and actionable.

Make these short, bite-sized, and easy to implement.

Source: https://www.facebook.com/lewishowes

Create something that’s short, easy to share and embed. Source: https://www.facebook.com/postplanner

Give a behind the scenes look at your business

4

Your audience loves to go behind the scenes.

Share what might be typically “off limits.”

Show how the team works, plays, and interacts with each other and the community.

Source: https://www.facebook.com/adobespark

Promote Your Upcoming Event

5

Build up audience anticipation through a countdown to your Facebook Live event.

Start promoting the event a few days before it starts.

Stream live events6

If you’re at a conference, a concert, or live event - share a glimpse into your world.

Source: https://www.facebook.com/pegfitzpatrick.author/

● Be clear in your description

● Tell viewers what to expect

● Don’t forget to engage with the audience while you’re Live

● Keep an eye on comments - answer live

Answer FAQs7

Answer common questions your fans and customers ask

all the time.

Source: https://www.facebook.com/epicaprille /

ALWAYS - end your broadcast with a CTA.

Host interviews8

Create an interview series to discuss hot topics and invite industry experts.

YOUR BONUS!

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