Being A Public Sector Professional Online

Dan Slee

@dan slee

Being a public sector Professionalonline

What we’ll run through• Hear examples of when people have become unstuck online - with case

studies.• Learn the proven times when you risk becoming a case study yourself.• Learn strategies to keep the seperate personal account seperate from the

work acount.• Learn what the benefits are of being a public sector professional online -

with case studies.• Develop your own unique target for how you'll be a public sector

professional online.• Develop your own strategy for reaching this target.

Old media

1993 to date

media history...

New media

1831 to 1993

Old media

1993 to date

media history...

New media

1831 to 1993

Really old media

51BC to 1831

Old media

1993 to date

media history...

1831 to 1993

Really old media

51BC to 1831

1993 to date

media history...

1831 to 1993 51BC to 1831

“Is social media a fad? If anything was a fad it was the old media mass media period that was a historical anomaly. Now we’ve gone to a more social model super-charged by the internet.”

– Tom Standage, Oxford, 2013.

A

C

53 per cent of adults use a smartphone to go online

85 per cent of UK adults use the internet

(source: Ofcom, 2013)

64 per cent of adults have a social media profile

16-24 year olds are twice as likely to miss their phone than miss TV

What we’ll run through• Hear examples of when people have become unstuck online - with case

studies.• Learn the proven times when you risk becoming a case study yourself.• Learn strategies to keep the seperate personal account seperate from the

work acount.• Learn what the benefits are of being a public sector professional online -

with case studies.• Develop your own unique target for how you'll be a public sector

professional online.• Develop your own strategy for reaching this target.crash

Engage brain, then tweet

Engage brain, then tweet

Engage brain, then tweet

Engage brain, then tweet

Engage brain, then tweet

Engage brain, then tweet

Engage brain, then tweet

Proven times when things go wrong

• At the end of a stressful day

Proven times when things go wrong

• At the end of a stressful day

• When there is alcohol involved

Proven times when things go wrong

• At the end of a stressful day

• When there is alcohol involved

• When you think no-one is looking

Why bother? It’s scary!

Source: repple

Source: repple

Benefits of being a public sector worker on social media

Benefits of being a public sector worker on social media

Your own profile

The work profile you look after

Your own work profile

Benefits of being a public sector worker on social media

Benefits of being a public sector worker on social media

80-20 split

Benefits of being a public sector worker on social media

Benefits of being a public sector worker on social media

Benefits of being a public sector worker on social media

Can you keep them separate?

Strategies to keep them seperate• You can’t keep them separate (really).• An ‘all my own views’ disclaimer doesn’t hold water.• You can avoid posting to the wrong account by using different platforms

to get onto them (eg. Hootsuite).

If people shout at you…

Develop your own strategy for being a public sector professional online

• What do you want to achieve? Jot down five things you’d like to do.• It’s okay to speak human (and to talk about non-work things.)

• Ask yourself the question: ‘would this break my code of conduct?’• Ask yourself the question: ‘will this make my boss look stupid?’• Ask yourself the question: ‘can I show this to my boss or a reporter?’• Ask yourself the question: ‘Am I drunk?’• Check your code of conduct and other policies.

Thank youAny questions?

Twitter: @dansleeEmail: dan@comms2point0.co.uk