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@crocstar | crocstar.com

What should I say on social media?

How to harness the power of storytelling

I’m ChristineI’ve been a journalist,

a homepage editor and am now a copywriter,

social media manager and writing trainer

@crocstar | crocstar.com | about us@crocstar | crocstar.com

What is a story?What is a story?

A way to explain and make sense of the world

Stories are about change

We remember stories

1. Overcoming the monster 2. Rags to riches 3. The quest 4. Voyage and return 5. Comedy 6. Tragedy 7. Rebirth

The 7 plots

Once upon a time there was ___. Every day, ___. One day ___.

Because of that, ___. Because of that, ___.

Until finally ___.@crocstar | crocstar.com

@crocstar | crocstar.com@crocstar | crocstar.com

How can we apply this to business?

@crocstar | crocstar.com@crocstar | crocstar.com

The story arc

climax

resolution

conflict/change

antagonist

The stories you tell must match your brand’s values

What’s your business story?

Where are you going to tell it?

Eight ways to make your story work on social

1. Find the antagonist

2. Elevate the ordinary

3. Show don’t tell

5. Try surprise

6. Use comedy

7. Be vulnerable

8. Foreshadow the plot

“Whoever tells the best story wins”

Annette Simmons

Thank you!Let’s share business stories

Great examples

1. Who I am 2. Why I’m here 3. Teaching 4. Vision 5. Values in action 6. ‘I know what you’re thinking’

6 influential story types

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