Dentsu Digital Division, Final Internship Presentation

INTERNSHIP

CAMPAIGN PLAN

Panasonic is strong in Home Appliance product

Panasonic doesn’t have an established brand positioning

Bringing awareness on :“HEMAT DAYA ? ALOWA AJA”

ALOWMOM

CAMPAIGN

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CAMPAIGN PLAN

Lumix as Panasonic line brand has loyal costumer

Lumix biggest competitor in DSLM is SAMSUNG

Lumix has less digital activity

Building an addiction for young segment

by Digital Activity

#30DAYSCHALLENGE

CAMPAIGN

It is not technical, it is fun, it is engaging

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CAMPAIGN PLAN

Pocky is a strong brand in stick biscuit segment

Pocky’s Brand Ambassador is JKT48

Bringing awareness on :“Nongkrong ? Pocky lo mana ?”

CAMPAIGN

NGRUMPY

BUZZER

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CAMPAIGN PLAN

Bintang Toedjoe Masuk Angin is designed to bethe Brand Leader of Bintang Toedjoe

Unfortunately, the awareness of consumer about Bejo related to B7MA is still low

Bringing awareness on :“Orang Bejo Minum B7MA”

CAMPAIGN

DiaryMas Bejo INSPIRASI

BEJO

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15jt10jt5jt

#inspirasibejo