Digital Marketing & Ecommerce: Emerging Trends and Practices

BY SARTHAK KALUCHA

DigitalMarketing

&E-commerceEmerging Trends & Practices

Internet contributes 1.6% to India’s GDP, expected to go up

to 5.6% by 2020

Search E-commerce MarketingTrends

1 2 3Social

Marketing

E-commerce Trends

1

474%Growth in shopping

queries

in India from 2010 to 2012

Source:

Close to

30%of internet users will

transact online in 2015

Pick your niche. Get online..

2Searc

hMarketing

Inbound Traffic With..

ContentMarketing

Organic Search(SEO)

Paid Search(PPC)

PPC Marketing

AudioPodcasts/Music

VisualPictures/Video

WrittenBlogs/Ebooks

SocialMedia

3

5 LakhUnique viewers

a day onYouTube

Facebook – 1 billion+ users

Measure Social Media ROI

ConclusionDevelop a digital media & marketing

strategy across the business

Performance review: Get ideas, feedback; track data analytics; Refine & change

Invest in core areas – website content & conversions, search, social and email.