Empowering Your Technical Career with Social Media, PT1

ThatJeffSmith & DBAKevlar, (Jeff Smith &Kellyn Pot’Vin-Gorman)

product manager on the DB team I like to help people be better at ORCL I’ve been told I have a ‘dry sense of

humor’

In a former life… @hillbillyToad ‘that’ Toad guy Great job, great career, not great for me

from WV but ‘hillbilly’ doesn’t helpWanted to be ‘Jeff’ not someone else’s

product or brand

DBAKevlar I like to block people…. Consulting Member of Technical Staff

for SCP Team, Enterprise Manager at Oracle

Late Into the Game… Always DBAKevlar Been online since 2008-2009. Big on mentoring others and teaching

the next generation of technologists.

Suggested Best Practices Decide type of social media presence/online

persona you want to present. But be authentic, find your ‘voice’ Separate personal and professional Know what’s appropriate for each network Privacy settings for personal as appropriate Social media policies are YOUR FRIEND!

Social Media Only Works for a Few, Jeff and Kellyn…

No, We’re Not Special We worked at it. There is [something] of a formula, (but

don’t ask Jeff for the algorithm, math is not his strong suit…)

Yes, It is Important to Your Career 77% of Prospective Employers Google

candidates. 43% pass on candidates either because

of what they ARE or AREN’T posting online.

http://career-advice.monster.com/job-search/getting-started/HR-Googling-Job-Applicants/article.aspxhttp://www.careerbuilder.com/share/aboutus/pressreleasesdetail.aspx?sd=6%2F26%2F2014&id=pr829&ed=12%2F31%2F2014

It Doesn’t Have to be Hard

Case Study: Monty Latiolais An Oracle ACE 4 years President of Major OUG Blogging Since 2007

@monty_odtug ODTUG?

Butcher, baker, candlestick maker

True Story!

Magi?

Nice hat Mr. President?

All Over the Place Confusing Not memorable, or for the wrong

reasons Let me sum up, no there is too much

What is it you’d say ya do here?

Themes…

Corralling…

Benefits?

Please go read Pt2, Kellyn’s Story

And, we’re back! Some tips…

Connecting Tips Don’t use the default, lame-O connection message Remind the person how you know them, where

you may have seen them, or why you’d like to join their network.

Don’t connect with just anybody- ensure they offer value to your network.

Profile: Handle & Pic

Don’t tie yourself to a brand or tech Be your OWN brand, e.g. DBAKevlar

Bio Give people a REASON to follow you Include a LINK

1. About.Me2. LinkedIn3. Blog/Website

Summary Find your online persona Build your own brand, not just a company’s Figure out what social media makes sense

for the presence you wish to make. Use different formats to broadcast to as

large an audience as possible.

Want help? Tweet me or Kellyn!

@thatjeffsmith@dbakevlar

We won’t put you on the Internet unless you say it’s OK