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Digital, Social
& Mobile
Best Practices
Best PracticesTo deliver a multi-platform, engaging, brand-centric experience that will create sustainable connections be sure to:
Pre-promote driving to an online destination
Determine goals & identify the best platform for execution
Insert our brands into the organic social media conversation
Utilize live streaming & other digital tactics for national scope
Integrate digital messaging throughout the entire experience
Make it easy for consumers to share within all activations
Follow-through. Deliver an experience post festival with additional content
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Pre-promotion should always drive to an online destination for more info!
• Microsite• On-Air Spots• Show Site & Social
Media Announcements
• Paid Media
PRE-PROMOTION
TBSTNTALLACCESS.COM
MICROSITE: TBSTNTALLACCESS.COM
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Total Page Views – 25KFrom 6/24 - 7/5
Social Media Conversations
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Determine the goals & identify the best platform for execution. Remember mobile is key!
Best used for on-the-go updates and promotions
Best used for event awareness & recapping
Foursquare & Facebook Places
Put your energy into one or the other. It provides an interactive home base.
Social Media Conversations
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Get in on the organic conversation across social media platforms!
• Live Tweeting, Facebooking and/or blogging is a must
• Create an editorial plan • Identify a dedicated editorial team
Social Media Conversations
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A dedicated editorial team is absolutely necessary.• Interactive Marketing Manager• Community & Insights• Image Management Photographer & Editor
Social Media Conversations
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TBS Facebook Active Users
TBS KLOUT Score
Engagement increased & TBS sustained that increase after the activation!
Social Media Conversations
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TNT Facebook Active Users
Engagement increased & TNT sustained that increase after the activation!
Social Media Conversations
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Coverage across more than 30 sites & blogs…
…including Necole Bitchie, The YBF & The Urban Daily.
LIVE STREAMING
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Give national scope to the experience by
LIVE STREAMING one or multiple elements
LIVE STREAMING
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33,927 Total Streams14,189 Total Unique Viewers
Digital Messaging should be integrated throughout the entire experience from OOH to Brand Ambassador Copy Points. There should be a digital call-to-action
reinforcing at least one digital touchpoint!
OOH, DIGITAL SCREENS & SHUTTLES
AIRPORT DIGITAL BOARDS
DEPARTURE & ARRIVAL AREAS
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230,712 Total Impressions
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If the goal is sharing, provide consumers with an easy & immediate way to share across Facebook & Twitter via Social Media Kiosks.
• Be sure to capture data, i.e. email addresses• Customize the platform to integrate the branded/event
hashtags
KIOSKS FOR IMMEDIATE VIEWING & SHARING
KIOSKS FOR IMMEDIATE VIEWING & SHARING
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13,470 Total Video Views1,024 Total Videos Completed
100% Retrieval Rate
Extend The Conversation
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After the connection has been made, follow-through & extend the activation past the festival! Let content –
specifically fan-forward – lead the conversation
Outline all content that will deliver, and have a distribution plan for the new elements.
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