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Dylan Taylor, Ryan Macklin, Denise Paganini,Rachel Atkinson and Sasha Fedorenko
What is ‘explaain’?
A new card based app, presenting information and journalism in a unique and creative way.
Taking the key elements of a story and presenting them in allowing the user to structure their own
narrative.
The user can swipe through different elements of the story, focusing on the information that
interests them.
Workflow of the journalist
• The basis for the explaain app working effectively would require a dedicated team of
journalists creating card content.
• By building up a database of information on these cards, stories will be easier to link
together.
• The more cards that are created, the easier it will be for the journalists to create and curate
content.
Sponsored Content
• To work effectively as a business model, explaain needs to be open to sponsored content.
• Clearly labeled pieces of sponsored content from external sources used to both advertise
and promote the app.
• As the app would be using visual content to divulge stories, maps and graphs from
sponsored sources could be used for the app.
Native Advertising
• A new form of advertising used increasingly by a number of different media platforms.
• This kind of advertising is unique in that it adopts the form of the platform it’s being used
on.
• In-Feed ads would appear in the same format as explaain news stories, but would be formulated
brands for a different outlet.
SO WHY ‘EXPLAAIN’?
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