Facebook insights update nex conf

Facebook Insights Update

Sarah Baughman, Ph.D.eXtension

@programevalsarahbaughman@extension.org

Insights Basics

• Must be an administrator on the page to access insights

• Insights only work on fan pages• “Old Insights” no longer available

Overview of changes

• No more friends of fans• No more stories created• New navigation bar• New information on posts, reach and

engagement• Data export still available

Look for “I” for more information on metrics

Export data for more metrics

New Feature allowing you to add pages to compare

yourself to

Check your dates!Choose week,

month, quarter easily

Post Type Screen

People Reached Screen

Social Media