Google plus, more then a social media platform

More then a social media platform

Twitter: @MichelleCasti Michelle Google+ http://tinyurl.com/cmg2013

@MichelleCasti

Like Twitter - Users are able to follow anybody that they want to without requiring their target to accept a ‘friend request’.

Like Facebook - Users are able to post rich content and detailed status updates to their profile and have this content show up in other user’s newsfeeds

Unique to Google+, Circles - allow users to create custom groups of people that they would either like to receive updates from or send updates to.

Many more features such as hangouts, events, business pages, communities

Google+ Social Network

@MichelleCasti

Google+ - The feed

@MichelleCasti

Google+ Profile

Google+ The numbers

@MichelleCasti

Launched by Google in June 2011 December 2012 Stats :

◦ 235 million are active across Google (+1'ing apps in Google Play, hanging out in Gmail, connecting with friends in Search...)

◦ 135 million are active in just the stream.

Since December ( Announced in Jan 2013 )Google+ has grown by 27 percent with 343 million

users globally. Making it the 2nd largest social media network

@MichelleCasti

The impact of Google+ on the search results is very significant

It is only the beginning

But most important

@MichelleCasti

Google+ on AdWords ads

@MichelleCasti

This picture is from my Google+ profile

Rich Snippet

@MichelleCasti

When a user searches for a restaurant, he may see an ad including a 5-star review by another friend.

Google+ is everywhere

@MichelleCasti

Search+ your world

Author Rank

Are-you-for-real rank

The impact on Search Results

@MichelleCasti

Released in the beginning of 2012

Available only in the USA on google.com

When signed in with Google+, you’ll find personal results and profiles of people you know or follow.

Search+ your World

@MichelleCasti

Search+ your world

Searched for “Google Plus”

@MichelleCasti

Search+ your world (Only on Google.com)

Searched for “Google+Local

Searched for “Local Internet Marketing”

@MichelleCasti

You need to develop you network in Google+ so when people search for your services they find you thank to your friends

This is new word-of-mouth marketing”

Why does it matter

@MichelleCasti

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@MichelleCasti

The idea behind AuthorRank is that your reputation as a content creator will influence the ranking of search results.

Google’ Agent Rank Patent Application(2005)

Authors can mark the content that they publish on the Web with a digital signature,

Authorship may influence the rankings of that content by associating a reputation score with it.

In the future: Author Rank

@MichelleCasti

“Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clicking on the top (verified) results. The true cost of remaining anonymous, then, might be irrelevance.”

The Future According To Google’s Eric Schmidt

The earlier you start the better

Why does it matter

@MichelleCasti

A way to connect authors with their content on the web ( Announced by Google on June 7 2011 )

The first step – Authorship Markup

Rich Snippet

@MichelleCasti

A short video that can help

http://castillomediagroup.com/claiming-google-authorship/

Claiming Google Authorship

@MichelleCasti

“..my general rule is that people have a lot of free time and people are on the Internet, there are people who do really really evil and wrong things on the Internet, and it would be useful if we had strong identity so we could weed them out. I’m not suggesting eliminating them, what I’m suggesting is if we knew their identity was accurate, we could rank them. Think of it like an identity rank.”

~Eric Schmidt in the Edinburgh Intl TV Festival on August 28th, 2011 (Nov 7 2011 - SEO by Sea)

Identity rank?

@MichelleCasti

Local businesses reviews verification

+1s (“Likes”) and comments verification

????

Identity rank impact?

@MichelleCasti

http://youtu.be/A3Atj57r15U

Using Google+

@MichelleCasti

Posting

Add photosAdd video

Add event

Add a link

@MichelleCasti

Tag people or page using + or @ You can edit after you post +1 = “Like” To bold text— put *asterisks* around the

word or phrase To underline text— put _underscores_

around the word or phrase • To strikethrough text— put— dashes—

around the word or phrase

Posting

@MichelleCasti

http://youtu.be/e-AlxC400y8 Custom groups of people that they would

either like to receive updates from or send updates to.

Other people cannot see your circles names Can be used for both listening and talking You can circle up to 5000

Circles

@MichelleCasti

Setting post visibility

@MichelleCasti

Claim your authorship Use Google+ : Post quality content, engage, build

relationships Promote your Google+ profile to your existing network

Start building your AuthorRank

@MichelleCasti

Optimize Your Google+ Profile

Add a good headshot picture

Add relevant keywords to Introduction, Employment, Education or Places lived

Include hyper links Link your profile to Your website(s) - (Under “contributor to

Setup Your Google+ Profile For Authorship Markup

Edit the “Contributor To” section and your website URL. Here’s what that looks like:

Link website content to your Google+ profile

In order to add a link from a webpage to a Google+ account the following line should be added to the code of the page:

<link rel="author“ href="https://plus.google.com/115369062315673853

This may sound complicated but if your have a WordPress website it is in fact very easy to do.

Using the WordPress SEO

There are few plugins as well as themes that provide a user friendly interface to add the required information.

I prefer using the WordPress SEO Plugin as I use it anyway on all the websites I create and use.

Link your content to your Google+ profile

1. Install and activate WordPress SEO plugin2. Locate your profile in the users area and add the full URL of you Google+ profile

Test the results

Can easily be done by using Google’s Rich Snippet Verification Tool

@MichelleCasti

Google+ Pages

http://youtu.be/Py8-y2dzGOQ

@MichelleCasti

Google Places is now Google+ LocalCaveat: Cannot yet be used for:-

◦ Service area business with address correctly hidden◦ Big brand or business with multiple locations

Google+Local

@MichelleCasti

Local search results

@MichelleCasti

Google Maps

@MichelleCasti

Google+ Local business page

@MichelleCasti

Reviews can be added only by a logged in Google+ account

All local businesses will eventually be on Google+

Google+ Local

@MichelleCasti

Using social extension links this +1 button to your business’ Google Plus page.

When users +1 the ad, it counts toward your Google+page, and when users +1 your Google+ page, it counts toward your ad.

Provides Social Proof to you ads

Google+ and AddWors

@MichelleCasti

Join the Google+ Insider community:http://tinyurl.com/gplusinsider

Follow me in Google+ http://tinyurl.com/gplusinsider

Want to Learn More

@MichelleCasti

Thank YouConnect With Me:Phone: 778 998 5739

Email: Michelle@CastilloMediaGroup.com

Twitter: @MichelleCasti

Website:CastilloMediaGroup.com

Google+ https://plus.google.com/u/0/111100663202998797894/posts