Influencers, Advocates and Hidden VIPs

Danielle Brigida|@starfocus

Influencers, Advocates, and Hidden VIPs

Confession: I’m a Wildlife and Technology Geek

Learning about the

environment is FUN!

#confabnp@starfocus

• Supporters and Donors• Other Nonprofits• Foundations• Industry Leaders• The Board• Staff• Senior Leadership

#confabnp@starfocus

Let’s Start By Categorizing People

http://bit.ly/npoSocialArchetype

Standard Consumers

http://bit.ly/npoSocialArchetype

Multichannel Consumers

http://bit.ly/npoSocialArchetype

Engagers

Key Influencers

http://bit.ly/npoSocialArchetype

It’s Our Job to Notice the Forest

AND Observe the Details: Play with Opportunities#confabnp

@starfocus

Listen and Observe Actions • Supporters and

Donors• Other Nonprofits• Foundations• Industry Leaders• The Board• Staff• Senior Leadership

Community, Network, and Crowd

Start With Your Community:Know Your Most Active Social Supporters

#confabnp@starfocus

Research Those Who Already Love Your Cause

#confabnp@starfocus

Tons of Places to Listen on Social

• Content– Icerocket– Google Blog Search– Buzzumo– Tumblr

• Facebook/Twitter– Search.twitter– SocialMention– Mention.net– Boardreader– Social Analytics

RSS Your Search Results

#confabnp@starfocus

Organize with Tags Feedly.com

#confabnp@starfocus

Manage Social Connections With Lists

Help Keep Track of Meaningful Interactions

#confabnp@starfocus

Empower Staff on Social Media to Grow Your Community

• Comment on posts and mentions

• Track mentions• Send updates to

other staff • Be willing to be

engaged and informed by your audience

Act on What You Find

Create Content that Fosters Connections and Relationships

Engage Your Community and Advocates

#confabnp@starfocus

Measure the Impact: Collect Qualitative Data

• Set up outreach goals and track their value• Correct misinformation, Assist with Issues• Notable mentions and behavior change• Make note of content created

Questions?