Interactive Concepts NSE Social Media Report 2014

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Social Media Report: 2014Japie Swanepoel: @japies

#NSESocial

+ What we analyzed:

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face

book

twitt

er

Link

edIn

Googl

e+

YouT

ube

Blog

s0

10

20

30

40

50

60

70

%Column1Column2

The overall numbers:

+Compared to 2103:

1%

3%

3%

30%

1%

+ Facebook leaders

+ Facebook leaders

+Facebook leaders

+

+Facebook comments

Safaricom: CRM & advertising

Equity: member tips, SM tips, VPP, student accounts

Barclays: golf the focus for last 2 weeks

KQ: HK 7’s, mobile app, promotions

+Twitter leaders

+Twitter leaders

+Twitter comments

Customer support

Product promotions

PR

Corporate news / press office

Retweets

Lots of outdated tweets

Accounts with no personalized profile

+LinkedIn leaders

+LinkedIn leaders

+LinkedIn leaders

+LinkedIn comments

Badly optimised pages

Very few with company logos

Most have no updates

Others have very few / outdated updates

Banks: using it very much for careers.

New blogging platform not being utilized

+Google+ leaders

+Google+ leaders

+Others on Google+

+Google+ comments

Badly optimized pages

Very few with company logos

Banks seem to be absent

Outdated or no posts

+YouTube leaders

+YouTube leaders

+Others on YouTube

+YouTube comments

Video is very powerful

Companies underestimate the value

Lots of videos not in channels

Some channels very outdated

YouTube not linked from corporate web sites

+Blog comments

Very few companies embracing blogs

Could be to lack of understanding, resources or content plan.

Blogging very prevalent in KE.

Shows disconnect between brands and consumers.

+Conclusions

SM uptake has increased.

Still lots of scope both for those already there and those that still need to embrace it.

Strategy seems to be seriously lacking from many platforms.

Platform specific strategies required.

Content plans lacking

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www.interactiveconcepts.co.ke

japie@interactiveconcepts.co.ke

@japies