John Mayer: The Musical and The Social
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- 1. The Basics Born John Clayton Mayer Date October 16,
1977Location Born in Bridgeport, Connecticut and raised in
Fairfield Education Berklee College of Music Occupation Recording
artist, producer, environmentalist Wikipedia.com
- 2. The Musical Side Genres Pop, blues, acoustic, blue-eyed
soul, rock, country, folk Instruments Vocals, guitar, omnichord,
piano, vibraphone, harmonica, percussionYears Active 1998 present
Labels Arista Records, Aware Records, Columbia Records First
Commercial Single Release No Such Thing (February 18, 2002)
Wikipedia.com
- 3. DiscographyRoom for Squares (2001) Heavier Things (2003)
Continuum (2006) Battle Studies (2009) Born and Raised (2012)
Paradise Valley (2013) Wikipedia.com
- 4. Major Label and Commercial Success Peak: 2000-2004 Album:
Room for Squares (2001) Initially an internet-album Aware records
made a deal with Columbia records and a re-release was generated in
2003 Main hits: Your Body is a Wonderland, Why Georgia, No Such
Thing Awards: Grammy for Best Male Vocal Performance for Your Body
is a Wonderland (2003)Album: Heavier Things (2003) Peaked at number
one on US Billboard 200 chart Main hit: Daughters Awards: Grammy
for Song of the Year and Best Male Pop Vocal Performance for
Daughters (2005) Wikipedia.com
- 5. A Change of Heart 2005 Closed up shop on acoustic music and
collaborated with big blues and jazz artists Eric Clapton, B.B
King, Buddy Guy Wikipedia.com
- 6. Recent Successes Continuum (2006) Sound: Pop music sound and
feel, with touch of jazz and bluesMain hits: Gravity, Waiting on
the World to Change, SayAwards: Nominated for five Grammy awards,
won Best Pop Song with Vocal for Waiting on the World to Change,
Best Male Pop Vocal Performance for Say, Best Male Rock Performance
for Gravity, and Best Pop album for Continuum, featured in Times
Top 100 Most Influential People of 2007Inducted into Songwriters
Hall of Fame (2006) and honored with Hal David Starlight
AwardWikipedia.com
- 7. Recent Successes Battle Studies and Born and Raised
(2009-2012) Main hits: Who Says, Heartbreak Warfare, Half of my
Heart (feat. Taylor Swift), Shadow DaysParadise Valley (2013) Sixth
studio albumMain hits: Paper Doll, Who You Love (feat. Katy
Perry)Wikipedia.com
- 8. Online and Social Media Presence Website: johnmayer.com
Twitter: @johnmayer Facebook: facebook.com/johnmayer Tumblr:
johnmayer.tumblr.com iTunes:
itunes.apple.com/artist/john-mayer/id472054 YouTube:
youtube.com/user/mayermusic Instagram: @johnmayer MySpace:
myspace.com/johnmayer Last.fm: last.fm/music/John+Mayer
SoundCloud:soundcloud.com/johnmayer 8tracks:
8tracks.com/explore/john_mayer
- 9. Online Communities around JCM Fan Sites and Forums: Created
and maintained by official representatives and/or fans Some require
subscription with monthly/yearly fee Keep fans up-to-date with
current information, promotions, important dates, new
releasesFacebook Pages: Created and maintained by official
representatives and/or fans Free of charge, require a like Keep
fans up-to-date with current information, promotions, important
dates, new releasesTwitter Fan Pages: Created and maintained by
official representatives and/or fans Free of charge, require a
follow Keep fans up-to-date with current information, promotions,
important dates, new releasesTabloid/Gossip Sites: Created and
maintained by people in media industry Some require subscription
with monthly/yearly fee Keep fans up-to-date with current
information, promotions, important dates, new releases May provide
skewed data
- 10. Finding an Audience Multiple platforms allows for
accessibility among all audiences Multiple platforms allows for
accessibility among various forums Smartphones, internet, tablets
etc.
- 11. Posted Content Promotion of new material Development of
online united communities Discussion of new projects Fan
engagement
- 12. Fan Engagement Direct tweets Likes and Retweets Replies to
posts Fan discussion sessions Reciprocation Tweet for track, Tweet
for Follow
- 13. The Social Push Asking fans to live tweet at concert
Requests, reviews etc. Requesting fans to donate to outside charity
at concert venue
- 14. Consistency Tweets: few times per day Recently joined again
(left twitter from 2010-2012) Facebook Page: few times per week
Instagram: few times per week More often on tour
- 15. The Future "I want to make the commitment now, that there's
going to be a lot of music going around," John Mayer