LinkedIn, Facebook & Email

LinkedIn, Facebook & Your BusinessApril 10, 2023

Linked In Basics

• Signing Up and setting up profile• Choosing a photo• Endorsements• Expanding your network• Useful Tips

Setting Up & Setting Profile

• Want to strive for 100% completeness on your personal profile by adding your current position, at least two past positions, information about your education, a summary of your background/experiences, a profile photo, details about your specialties and at least three recommendations.

• If you’ve been on LinkedIn for a while, think about profile changes you can make to further demonstrate who you are and what you have to offer.

Selecting A Photo

• As mentioned above, a profile picture is one of the key components that make your profile complete. Keep in mind though that the image can only be 80 pixels by 80 pixels.

• LinkedIn will permit you to resize a photo, but you won’t be able to do any editing. So choose your photo carefully keeping in mind location, what you are wearing, whether it has good composition and lighting and if it has the artistic feel you want. You can specify who sees your profile picture: my connections, my network or everyone.

Selecting A Photo

Selecting A Photo

Your Email Signature

Endorsements

How does this help you grow?

Maximize your Sections

Maximize your Sections

Expanding Your Network

• You can grow your list of LinkedIn connections through webmail contacts (email contacts who are already on LinkedIn), colleagues and classmates, and through networking on LinkedIn groups.

• Your connections are what make LinkedIn work for you, so taking the time to expand your reach is time well spent.

LinkedIn Tips

• As LinkedIn suggests, you can add third-party applications to “enrich your profile, share and collaborate with your network, and get the key insights that help you be more effective.” There are currently 19 applications to choose from. Depending on what you want to highlight, you can give a good example of your specialties, areas of interest, and work samples.

Blogging

• You can bring your blog posts into LinkedIn with applications such as Blog Link or WordPress LinkedIn. It’s a powerful way to engage your connections with material you’ve written and if they hadn’t already been visiting your blog on a regular basis, your posts will make it in front of their eyes when they receive their LinkedIn updates.

Follow Companies

• Company follows make it possible for you to keep your eye on key events happening at companies you’re interested in. You’ll see information regarding new jobs, new hires and promotions, what it’s like to work there via employee testimonials and how to contact a recruiter.

Groups

• LinkedIn Groups are a great way to stay on top of topics of interest to you and to network with others in your field. You can see who was most influential in the group the past week and follow their activities on LinkedIn. To find groups, go to LinkedIn Groups Directory.

• LinkedIn has restrictions about whom you can reach out to with a free account. The person has to have been a colleague, classmate, someone you’ve done business with or a friend. One of the best bonus features of Groups is that you can send InMail to group members without having to upgrade to a premium account.

Company Pages

• LinkedIn has offered company profiles since 2008 and last month the profiles were upgraded to “Company Pages.” Companies can now showcase significantly more about their business. With the new Products and Services tab, companies are able to feature products and services with descriptive overviews.

• Videos can also be embedded on the page, one per product or service. At this time, you can only upload videos from YouTube, although LinkedIn expects that to change in the near future.

Events & Marketing

• With the LinkedIn Events application, you can browse by event type, topic, location and add your own event for users to find, promote and attend.

• Share events via LinkedIn Event Application. You can share with your contacts and also purchase paid advertising options targeting a specific audience on LinkedIn.

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Facebook & Email Marketing

"The ROI of Social Media is your business will still exist in 5 years."

- Erik Qualman

THE MISCONCEPTION OF

IN BUSINESS?

It is NOT a customer generation machine!

However, 44% of businesses (incorrectly) see it this way1

In fact, 84% of Facebook “fans” of business pages are current or former customers2

1Wildfire, 2012; 2DDB, 2012

Facebook is about reminding your current, past and prospective customers…

THAT YOUR COMPANY STILL EXISTS

AND WANTS THEIR BUSINESS

Sound familiar?

THE STRATEGY IS THE SAME… THE MEDIUM IS DIFFERENT

So Facebook is not a customer generation machine?

Then why did Hubspot find that 68% of businesses on Facebook have acquired at least one new customer

from their presence on the social network?

Facebook allows your customers todo the marketing for you!

(provided you do your part)

ONE LAST TIP

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